Newsflash: Elon Musk Confirms Tesla Model 3 Unveil Set For July

Tesla Model 3


Tesla Model 3 Spy Photo

July…just one word is all we get.

Tesla CEO Elon Musk stated “July” in response via Twitter to a question on the long-awaited final part of the Model 3 unveiling.

Musk Tweet “July” In Response To Question On Model 3 Final Reveal Date

That ends speculation that we could see the Model 3 as early as June 2.

Now that we know that won’t happen, it’s time to start guessing when in July the reveal will occur. We’re hopeful it will be on or around the 4th of July just because that’s a celebratory date for the U.S. and it would be sweet to see Tesla hold a celebration of sorts too, but it’s anyone guess at this point.

If the unveil date slips towards the end of July, then questions will certainly arise concerning Tesla’s ability to deliver the Model 3 on schedule.

According to Tesla, the Model 3 will enter production in July with a major ramp up expected as soon as September.

In other, related news, CEO Musk Tweeted that Tesla’s semi truck will debut this September and that the Tesla pickup truck will follow.

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43 Comments on "Newsflash: Elon Musk Confirms Tesla Model 3 Unveil Set For July"

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Good to know about the pickup truck… That’s the final straw that will force other auto companies like Ford and GM to build their own Plug-in trucks.

A tweet is enough to make them start shaking and accelerate potential counters…

Ford, GM, and FCA have nothing to fear from a Tesla pickup.

Their trucks are a bottomless gold mine of profit, and an electric pickup will NOT be*. They have no incentive to begin losing money on trucks by producing an electric one.

* Here’s why: An electric pickup with any meaningful utility will have to be at least 150 kWh so that it can haul heavy loads over great distances. This means it will cost well north of $100k.

Moreover, the domestics own 84% of the US truck market. Toyota, Nissan, and Honda get the scraps, and this hasn’t changed for decades.

While I like the *idea* of an electric pickup, reality says that they’ll never amount to much in the US market until the cowboys in Texas begin buying them.

I am not so sure that a Tesla truck wouldn’t be competitive by the time it hits the market. I was at a Ford dealership and they are asking 65,000 for an F250. That 150 kWh battery won’t be that expensive in 2020, so you can image price parity between diesel and electric. Toss in the fuel cost savings and the Tesla looks competitive.

Even by next year it may be possible to get 150 kWh at a cost of 15k. That’s not a show-stopper.

Besides, I’d question the claim in the first place. Granted, pickups have terrible aero. But the added weight doesn’t affect highway range much. And I’m not at all sure that pickups regularly haul stuff 300 miles without a lunch break, so I simply don’t buy the premise. At least show us some data rather than just share your imagination with us…

IMO you might be correct if Tesla have to address the complete truck market to be successful. However, they could start by being competitive with light truck ICE offerings including F-150 and similar variants from GM and FCA. Especially in sales to consumers who are purchasing trucks more for lifestyle/relatively light payload applications than more challenging heavy duty reasons. For comparison look at the preliminary specs for the Workhorse pickup. Tesla could have a very similar spec but replacing the BMW ICE range extender used in that solution with a larger battery.

To be sure large payload and long range are challenging and may be why the Tesla truck launch is further out because the battery costs may be significantly lower at that point onward.

All that said commercial truck fleet users may well be prepared to pay a significant premium over consumers because of lower total cost of ownership reasons.

The customers for Workhorse and Via do not want an electric truck. They want a rolling generator. Bob Lutz said that a big issue in getting Via trucks sold is that their current generator is not big enough – needs to be at least 90KW.

My guess is that the first Tesla pickup will compete more with the Honda Ridgeline / Chevrolet Colorado / 2019 Ford Ranger /Toyota Tacoma than with the full size trucks.

And there is absolutely nothing wrong with that.

I was hoping for a Tesla Truck to replace my 2003 Tacoma extra cab SR5 made where Tesla is currently making Model S & X. The little 2.4 L 4 banger stick shift, has 200k and almost never had any repair besides regular maintenance. Did have to replace one of the two ($200.00) smog sensors before the catalytic converter. That, 2015, is when I switched to a Leaf for my daily driver.

I am NEVER going back to the pump, unless I have to haul stuff (currently), or until Tesla makes a Honda Ridgeline knock off for around $60K, with a 75 kWh Batt/Pac! Go Elon, Go! I Will Gladly make that $650.00 / Mo. Lease Payment!


Nailed it and a lot of them aren’t used for long driving. Another likely option is to think outside the box like Tesla has done often and reimagine what an electric/autonomous pickup should and could be versus what has been for large engined petrol vehicles. I don’t expect them to just copy conventional pickup designs and plop a battery/motor into them.

Tesla is going to eat Ford,GM,Dodge’s most profitable picksups.

Starting with leather/wood trimmed “Boss” trucks with prices upwards of $75k.

Chevy and Ford will be left selling work truck specials in the sub $30k range. Then not even that.

Detroit executives are willfully ignorant about what is about to hit them. That is why smart money is on Tesla and Tesla’s market cap is surging beyond the legacy Detroit automakers.

Even Texas Rednecks are not going to be paying twice the total cost of ownership for ICE trucks that are less capable.

If I were running the show at the big 3 truck shop, I’d keep pumping them out at a high profit as there is no evidence there is any real competition from an electric truck any time soon.

I’d bet they can spin up a PHEV version very quickly once they are convinced there is a profit to be made – GM and RAM have already made Hybrid versions of full size trucks so they are not starting from scratch.

No one had ever said: Built Tesla tough.
They may find it harder than they think.

…and no one says “built ****** tough” except the manufacturers themselves. I do agree they may want to sell as many as they can before the party stops…or changes decor.

Well all I can say is that I’m STILL driving my 2000 Ford Ranger EV, with its original NiMH battery pack and limited range. It has a 1,000 lb. payload and just runs and runs and runs. Ford made 1,200 of them in 1998-2001, and a few are still out there since they took them back around 2004. The Ranger-EV Yahoo group provides support and some have upgraded to LiPo batteries for longer range but I’m happy with the original pack. Used to use it to commute to work everyday, and haul stuff to the dump, back and forth to lumber yards etc. 17 years and 65,000+ miles of gas-free hauling a** and I can still beat most ICE cars off the line. Trust me, an EV pickup is very useful!

Please don’t be silly! The *vast* majority of ‘trucks’ are used as a status symbol and nothing more. Besides why wouldn’t Tesla put the same sort of drivetrain in a truck as it does in the S or X? And thats 400kW+ on the basic (AWD) models.

David, I didn’t read anything about a pickup truck, I think Musk was talking about a “semi truck” which is an entirely different, much larger and less desirable vehicle. Semis are important, they carry just about everything at one point or another, but a pickup would be much more important since so many people drive a pickup.

Argh! I left out the crux of my comment, i.e. “definite”. The semi is definitely coming soon, but the pickup is “to follow.” I hope it comes sooner rather than later.

Argh! My reading comprehension is lacking. But the semi is definitely coming soon, but the pickup is “to follow” with no definite timetable. I hope it comes sooner rather than later.

ok it sucks.
They will not start production in July then.

Well that hardly follows. Do explain.

It could be that Tesla’s final reveal will be at the same time as the delivery of the first official production Model 3 cars. Employees will be the first buyers, and Tesla can inform them of the details long before needing to release them to the public.

The Model 3 has already had a reveal, so it isn’t the same as a typical reveal event.

Tesla seems to be trying as hard as possible to keep Model S/X sales at as high a rate as possible. Waiting to the absolute last minute to reveal the final Model 3 would be consistent with that.

Personally, I believe this has something to do with the 2170 battery packs, and converting the S/X over to the new packs. But that’s just a pet theory with only circumstantial evidence to back it up.

I had the same sneaking suspicion about that Tesla 2170 Bat/Pac up configuration as well. I have absolutely nothing of substance to back it up that claim either.

Nix said:

“It could be that Tesla’s final reveal will be at the same time as the delivery of the first official production Model 3 cars.”

That seems quite likely to me. In fact, I’d call it a near-certainty. As you say, Tesla wants to put off “stealing” sales from the Model S and Model X as long as possible.

“Employees will be the first buyers, and Tesla can inform them of the details long before needing to release them to the public.”

In fact, it’s not impossible that Tesla would put off the final Reveal until after Tesla employees have started taking delivery. However, I seriously doubt that will happen because that would give a great deal of attention to details and photos being unofficially posted online, where Tesla would have no control over the release of the info. That would “steal the thunder” of their final Reveal.

I don’t think they would delay any further past the first deliveries. If nothing else, just for the brag rights for publicly delivering their first units 2 years before some of the Wall Street pundits claimed they would….

That’s certainly an irrefutable, and winning, argument.

It was amazing when Chrysler announced their chrysler pacifica hybrid that is a plugin.
We are making progress all from the lead of Tesla.

Is it too much to hope for a fossil fuel independence day?!?

Absooofriggggenluuutly NOT!!!!!!!!!!!!!!!!!!!!! Keep The HOPE ALIVE!!!

My prediction is that the future pickup truck will be an SUT (Sport Utility Truck). The Honda Ridgeline falls into that category. A traditional pickup truck is body-on-frame construction while an SUT is unibody construction. Just like the Honda Ridgeline, it won’t be built for any SERIOUS work but to give consumers an all electric pickup truck. Think of light duty use such as carrying tools and/or equipment in the bed.

As far as the reveal of the Model 3, I believe that is all it will be, a reveal. I think the release date of the car (when customers get it) won’t be until a launch event in September.

I’d like to know what “final reveal” actually means. Will we get an actual list of options and actual pricing, or just some exterior shots, or something in-between?

Better be the Whole Ball of Wax in July, or there will be some pretty miffed cats, looking for a post to scratch to smithereens!

I’m afraid that’s a cultural reference too far for an Englishman.

The whole ball of wax = the whole enchilada.
Hope that helps.

(⌐■_■) Trollnonymous

“The whole kit and caboodle”

Clear as mud…..

It’s going to be interesting to see how well, or poorly, Tesla manages to keep the details of Model 3 options and pricing “under wraps” as long as possible, in an effort to maintain demand for the Models S & X. We already know that Tesla can disable or enable the order “configurator” for individual customers, so we can assume the first to see the configurator will be Tesla employees, who will have signed an NDA and so in theory shouldn’t leak details. However, all it takes is just one (1) Tesla employee to e-mail a friend with details; a friend who can post that on the Tesla Motors Club forum as coming from “an anonymous source”. It has already been suggested that initial orders for the M3 will be restricted to a limited number of “package deals” with pre-selected options. It’s possible that Tesla will do that to avoid premature release of the pricing for individual options. Possible, but I don’t know how likely that is. On the one hand, you can argue that demand for the M3 is so high that Tesla could get away with such extreme restrictions on orders. On the other hand, that would create… Read more »

1. Ford has announced a PHEV truck that can “power a worksite”. So that’s serious competition.

2. Unlike personal vehicles, semi trucks actually will need infrastructure to support them.

I hope Tesla plans to deliver electric pickup truck (after a CUV) before the semi truck.

If the intent is to replace current semis that travel 1500+ miles between fillups, that’s going to take massive batteries and massively fast charging infrastructure, which won’t exist in September 2017.

There are no semi trucks that drive 1500 miles between stopping, and that is far more relevant than 1500 miles between fillups. Even at an AVERAGE speed of 80 mph {hugely unlikely to happen over 1500 miles}, it would take close to 19 hours to cover those miles. That’s not legal or safe.

Wow. At approximately 6 mpg fuel economy, that semi would need a total of 250 gallons of fuel capacity.

That would be fairly common. Semi tractor fuel tanks typically hold at least 200 gallons, and some hold as much as 600.

So far as I can see there isn’t a “standard size” for diesel semi tractor fuel tanks, but perhaps twin tanks, 2 x 150 gallons, are a fairly common size.

But some sources say modern diesel semi tractors are slightly more fuel-efficient than the figure you’re using, averaging closer to 6.5 miles per gallon rather than 6.

Clearly Tesla is not in a hurry to show its hand when it comes to Model 3. So it’s speculation time;) Could it be that Model 3 is just so disruptive that it could even disrupt Tesla?

WAG: Model 3 will come with quick charge capabilities that are wildly better than what Tesla currently offers. Musk definitely hinted in that direction. Of course Model S/X will have those improved capabilities too but announcing it before it’s actually available would cause demand to plummet.

Musk is already peddling a “nothing to see here” message when it comes to Model 3 to avoid it eating into S/X sales but I think Model 3 might yet surprise us.

Ok I’ll be waiting then

but not longer….

Tesla used models also retain a higher percentage of their value and sell more quickly than other vehicles.

In times when it’s difficult to move metal, Tesla has shown resistance to the discounting trend. For the consumer this means they will get more when the sell their Tesla vehicle, and for the re-seller it means that they turn them over more quickly.