Nissan Wants Hybrids To Be Its Primary Powertrain By 2030

As hybrids grow in popularity, Nissan does not want to be left behind. More Hybrids, and even EREV models are coming.

2027 Nissan Rogue Hybrid

Photo by: Nissan

Kevin Williams

By: Kevin Williams

Sep 30, at 12:56pm ET

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Nissan wants hybrid and EREV models to be its primary powertrain option in North America and Latin America by 2030.
The brand also wants more localized production. The Rogue Hybrid will be made in Tennessee starting in 2028.
Nissan also plans to bring a hybrid version of the subcompact Kicks crossover to the U.S. by 2028.

We’ve been telling you all for a long time now: the world is going to electrify, one way or another, even if it's not quite at the same speed or scale we’d like here at InsideEVs. Hybrid sales are up, thanks to the penetration of reasonably-priced options from brands like Honda, Toyota, Kia, and Hyundai. Those four brands have been rapidly expanding their hybrid offerings.

Nissan doesn’t want to be left behind.

Last week, it finally unveiled the U.S. version of its Nissan Rogue E-Power series hybrid, known simply as the Rogue Hybrid, This week, it's talking about just how serious it is about becoming a hybrid leader in the U.S.

By 2030, it wants electrified models—both its "E-Power" series hybrid and upcoming extended-range EV (EREV) models—to become its primary powertrain options in North America.

In a conversation with Automotive News, Nissan Americas Chairman Christian Meunier emphasized the importance of not only making these models the star of Nissan’s show, but also localizing the vehicles for their key markets. The plan is for the Rogue E-Power hybrid to come from Japan initially,with Nissan’s Smyrna, Tennessee plant set to start making Rogue E-Power hybrids by 2028. Meunier wants the Rogue E-Power to account for 30 to 40% of total Rogue sales, “very quickly,” although no timeline was stated.

The Rogue E-Power won’t just be the only hybrid, nor are Nissan’s hybrid aspirations limited to just the U.S. Nissan sees its hybrids being the primary powertrain choice for both North America and Latin America by 2030. Also, the brand plans to introduce an E-power version of the gas-powered Kicks crossover to the U.S. by 2028.

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On one hand, this is great to see Nissan catching up in the U.S., since its hybrid offerings have historically been piecemeal. Aside from the 2008-2010 Nissan Altima and short-lived hybrid versions of the Infiniti QX60, Nissan Murano, and Nissan Pathfinder, Nissan has been missing in action. In the meantime, Toyota has gone all-in with hybrids, even discontinuing ICE-only versions of popular models like the Sienna, Camry, and RAV4. We'll see if Nissan's aggressive catch-up plan works.

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However, I hope this doesn’t come at the expense of full electrification. We should be getting drivers off of gas entirely, and as clever as they are, E-power hybrids use gas power. The batteries they use are small and can’t cover any sort of commute with engine-off, full-EV power. Nissan currently only makes one EV, the Leaf. It’s a swell car, but it’s unclear if there will be a follow-up anytime soon. The Ariya was canceled last year, and while it continues on in Canada (and updated with NACS), Nissan says it’s not coming back. Hopefully, Nissan continues to press onward and bring us more EVs alongside its EREV and hybrid future models.

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