Lucid’s Aggressive Pricing Strategy Just Landed It Another Record Quarter

The company offered thousands of dollars in discounts, and it worked.

2025 Lucid Gravity

Photo by: Lucid Motors

Iulian Dnistran

By: Iulian Dnistran

Jul 16, 2025 at 5:11am ET

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Lucid Motors had its sixth consecutive record for vehicle deliveries.
Year-over-year, Lucid delivered 38% more cars; quarter-over-quarter, deliveries increased 6%.
In the first half of the year, the numbers are even better, with an increase of 47%.

Lucid Motors’ aggressive pricing strategy and the launch of the Gravity SUV are paying off. The California-based luxury EV maker had its sixth consecutive record quarter for vehicle deliveries, while the numbers for the first half of the year are even more impressive.

In Q2, Lucid manufactured 3,863 cars, amounting to an increase of 83% over last year. Deliveries in the second quarter totaled 3,309 EVs–that’s 38% more year-over-year and 6% more compared to the previous quarter, when 200 fewer vehicles were delivered.

2024 Lucid Air Grand Touring

The Lucid Air sedan holds the world record for the longest electric drive on a single charge.

Photo by: InsideEVs

In the first six months of 2025, the maker of the Air and Gravity EVs built 6,075 cars, 58% more than during the same period last year, and delivered 6,075 units, an increase of 47%.

The company doesn’t offer specific numbers for the Air and Gravity, and instead bundles all the figures together. However, it’s not hard to see why the American EV maker’s deliveries went through the roof, percentage-wise, at least.

In May, Lucid had a hard-to-miss leasing offer for the Air sedan, where it would give up to $22,500 in stackable discounts if certain criteria were met. That’s a quarter off the list price of the 2025 Air Touring, which usually retails for roughly $90,000.

The launch of the Gravity electric SUV is also a big deal, with the automaker admitting earlier this year that most of its customers are now coming from disgruntled Tesla customers who probably traded in their cars to get away from the controversial image of Elon Musk. At the beginning of 2025, half of Lucid’s customers came from former Tesla owners, according to Interim Lucid Motors CEO Marc Winterhoff.

Lucid Motors deliveries over time

Period Units Delivered Q4 2022 1,932 Q1 2023 1,406 Q2 2023 1,404 Q3 2023 1,457 Q4 2023 1,734 Q1 2024 1,967 Q2 2024 2,394 Q3 2024 2,781 Q4 2024 3,099 Q1 2025 3,109 Q2 2025 3,309

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