Home

Nissan

News

Nissan's Hard Times Ain't Over Yet

The company is cutting another 10,000 jobs, reports from local media claim.

Nissan CPO Guillaume Cartier

Photo by: Nissan

Mack Hogan Mack Hogan

By: Mack Hogan

May 12, 2025 at 2:00pm ET

Add InsideEVs as a preferred source in Google

Share

Comment

When I spoke to Nissan executives in Japan in March, one thing was clear: The hardest work was still ahead of them. Executives like Chief Performance Officer Guillaume Cartier and incoming CEO Ivan Espinosa told me that, while the beginning of the transition plan was in motion, there was more to come. Unfortunately, it looks like the next phase is starting soon: Nissan will cut another 10,000 jobs, according to reports from Nikkei and Japan's public broadcaster, NHK.  

Nissan declined our request for comment on the situation.

Nissan has already announced that it'll trim 9,000 employees worldwide, so the extra 10,000 would bring the total to nearly 20,000 jobs, around 15% of the company's overall workforce. Back in March, executives confirmed to InsideEVs that more plant closures and other measures were still incoming, but declined to describe any plans in detail. But with tariff woes adding on top of the company's pre-existing crisis, it's a tough time.

US Nissan Range Teaser (1)

Nissan teased a full range of upcoming vehicles in March, though the electric sedan pictured on the left has already been axed.

Photo by: Nissan

Nissan has been struggling for years, with sales that are far off the company's peaks and strained margins. The company lost money last year, and expects to lose money this year, too. It is struggling to  keep up in both the EV and software race while simultaneously increasing sales of existing internal combustion vehicles, and—though less exposed than others to tariffs—will now have to deal with higher prices and a shrinking overall auto market.

Even before the blanket tariffs were announced, the company was actively shopping for partners to help get through these tricky times. Espinosa told InsideEVs that he has a "no taboo" approach to partnerships, and is open to working with any partner that offers a strategic advantage. That's why Cartier, the chief performance officer, says the company "never stopped" talking to Honda, even if merger plans failed. The plan is to still share some development programs in the hope of saving both firms money. 

Related Stories

Nissan's Turnaround Plan Almost Convinced Me. Then The Bomb Dropped.

This Company Made Your iPhone. Now, It Wants To Make Your EV

Nissan's EV Sedan, Frontier PHEV Make Me Wish For A Different Reality

Nissan Is Making An Xterra-Inspired Adventure EV

Nissan Officially Kills Pair Of Electric Sedans Meant For U.S.

The Nissan Frontier PHEV You Actually Want Is Here

That could include a large SUV for the Americas, Chief Planning Officer for North America Ponz Pandikuthira told reporters, though he was careful to note that no plans had been finalized. We also know that Nissan has been in talks with Foxconn, the company that makes your iPhone. Foxconn has already found one partner that's interested in selling one of its house-developed EVs under another brand, and that could be a path for Nissan, too.

In the short term, though, the company still has a tough road to walk. It has to drive up sales and profits without increasing its own costs, all while trying to plan for an unpredictable and expensive future. The executives I spoke to seemed clear-eyed about that mission. But, as today's reports show, that doesn't mean everyone else is going to like what happens next. 

Motor1.com INSIDER - logo

Get the best news, reviews, columns, and more delivered straight to your inbox.

 

back

Subscribe For more info, read our Privacy Policy & Terms of Use.

What do you think?

View

Comments

Via Automotive News.

Contact the author: Mack.Hogan@insideevs.com. 

We want your opinion!

What would you like to see on Insideevs.com?

Take our 3 minute survey.

- The InsideEVs team

Share this Story

GO TO COMMENTS

(

)

Got a tip for us? Email: tips@insideevs.com

View all comments ( )

Trending

GM's Next-Generation EV Platform Has 30% Less Wiring And 20% Less Battery

GM's Next-Generation EV Platform Has 30% Less Wiring And 20% Less Battery

Can The BMW iX3 Take Down The Tesla Model Y L And Rivian R2?

Can The BMW iX3 Take Down The Tesla Model Y L And Rivian R2?

GM's OnStar AI Assistant Debuts In The Cadillac Lyriq

GM's OnStar AI Assistant Debuts In The Cadillac Lyriq

Electrify America’s Largest EV Charging Station Is Missing One Big Thing

Electrify America’s Largest EV Charging Station Is Missing One Big Thing

latest articles

RECOMMENDED FOR YOU



The Best Affordable Electric Cars In 2026: Cheap, Reliable Options For Everyone



The 2027 Ford Mustang Mach-E Has More Range As Standard



Used EVs Hit A Record Share Of Overall Used Car Sales In September



BMW’s Electric M3 Had To First Win Over One Of Its Own



The Longest-Range EVs You Can Buy In 2026



Seattle Is Installing Hundreds Of Curbside EV Chargers



Nissan's New Plug-In Hybrid Pickup Is Part Of A Much Bigger China Trend