The path for the EQ subbrand in the U.S. will start from the top with the all-electric luxury EQS.
According to Automotive News' interview with Daimler's CEO Ola Kallenius, the first Mercedes-Benz EQ in the U.S. will be the top of the line EQS limousine (basically an all-electric equivalent to the S-Class sedan).
""We will start and lead with the EQS, that's our strategy for the U.S. We said that for positioning the EQ brand in the U.S., start from the top and then go from there.""
We guess that having a range of up to 700 km (435 miles) WLTP and being known for luxury and quality is a safe strategy to start with for Mercedes with the EQS.
The EQC was not built on a stand-alone EV platform and with high competition from Tesla, or even the Audi e-tron, it would be a more challenging launch for the EQ brand. On the other hand, with the Lucid Air now in the game, it seems it will not be easy anyway.
An interesting thing in the article is the growing volume of EQC sales in Europe, as the CEO revealed "about 2,500" in September.