Plug-in hybrid sales in the first half of the year did not even cross 1,000.
The Japanese company is truly a hybrid tycoon. In Europe in particular some 51% of Toyota group sales were hybrids in the first half of 2020 (63% in Western Europe).
- Toyota + Lexus: 424,862 (-26.5% year-on-year), Market share: 6.1% (+0.8 ppt year-on-year)
- Total hybrid sales: 217,884 (-28% year-on-year) or 51% of all
Having high hybrid sales means that Toyota can stay basically immune to stricter CO2 emission requirements in Europe, and wait longer to introduce volume plug-in hybrid or all-electric models.
This is why we see only one rechargeable model: Toyota Prius Prime (aka Prius Plug-In) with sales of just 989 in the first half of 2020 (0.25% of all).
The "future" of cars - the hydrogen fuel cell model Toyota Mirai - is an order of magnitude behind the Prius PHEV at 111 units.
The other new model will be the all-electric Lexus UX 300e, which hopefully will lower Lexus' hybrid share from 99% in Western Europe (as we would like to see more percent for BEVs).