BMW Group (BMW and MINI), like most of the other automotive manufacturers, was highly affected by the COVID-19 lockdown in the U.S., and Q2 sales of BMW decreased by 39% year-over-year to 50,957. For MINI, it was down 41.5% to 5,288.
Unfortunately, the results are very weak for the i3, which with more than 42,000 sales cumulatively is still one of the most popular EVs in the country:
- i3: 188 (down 85% year-over-year) and 252 YTD
- i8: 49 (down 91% year-over-year) and 115 YTD
BMW i3 sales in the U.S. - Q2 2020
BMW i8 production has come to an end, so the low sales numbers of this special high-end sporty model are totally understandable, although in the case of i3, things may have something to do with its fading demand (regardless of the COVID-19).
The positive news is that BMW offers several plug-in hybrid models: 3-Series, 5-Series, 7-Series, and most recently the new X3 and the 2nd model evolution of X5 PHEV.
Everything would be great if the company would also launch the all-electric BMW iX3 in the U.S., but at least initially, they will not.
Detailed BMW sales results in Q2