The plug-in hybrids are just at quarter of a percent though.

According to sales data for the first nine months of 2019, Toyota's strategy of relying on hybrids pays off in Europe as sales of the group (including Lexus) increased by 3.1% year-over-year to 838,691, and hybrids were expanding at 16% year-over-year to 435,881.

Those are serious numbers as 52% of total sales were hybrids (62% in Western Europe), although the single Toyota Prius Prime (aka Prius Plug-in Hybrid) noted just 2,003 sales, which is 0.26% of the total result.

Prius Prime accounts for 11.8% out of the total 16,974 Prius family, which sounds much better, but it seems that there is no significant change in the near-term. It might start to change with the upcoming Toyota RAV4 PHEV... in 2021.

The hydrogen fuel cell Toyota Mirai is at 220 sales over nine months, which speaks for itself.

From the press release:

TME highlights Jan-Sep 2019:

  • Total sales: 838,691 (+3.1% year-on-year)
  • Market share: 5.3% (+0.3 ppt year-on-year)
  • Total hybrid sales: 435,881 (+16% year-on-year)
  • Hybrid mix: West Europe: 62% - East Europe*: 23% - TTL: 52%

Toyota highlights Jan-Sep 2019:

  • Toyota sales: 775,201 (+2.6% year-on-year)
  • Top sellers: Yaris Range (177,538); Toyota C-HR Range (106,632); RAV4 Range (107,633)
  • Top gainers: Mirai (+76%); Camry Range (+30%); RAV4 (+24%)
  • Top hybrids : Toyota C-HR Hybrid (94,536); Corolla hatchback & Touring Sports (89,835); Yaris Hybrid (86,330); RAV4 (75,168)
  • Total hybrid sales: 392,804 (+15% year-on-year)
  • Hybrid mix: West Europe: 60% - East Europe*: 22% - TTL: 51%

Lexus highlights Jan-Sep 2019:

  • Total Lexus sales: 63,490 (+9.4% year-on-year)
  • Top sellers: NX Range (18,449); UX Range (14,606); RX Range (12,893)
  • Top gainers: UX range (new); ES range (new)
  • Top hybrids: NX Hybrid (13,181); UX Hybrid (13,198); RX Hybrid (5,215);
  • Total hybrid sales: 43,077 (+28% year-on-year)
  • Hybrid mix: West Europe: 99% - East Europe*: 7% - TTL: 68%

Sales for Jan-Sep 2019 are listed below

Table 1 – TME(1) total nine month sales in 2019

TOTAL TOYOTA / LEXUS

838,691

TOYOTA

775,201

AYGO

78,530

Yaris (incl. Yaris Hybrid)

177,538

Yaris Hybrid

86,330

Corolla H/B & Touring Sports (including Hybrid)

106,835

Corolla H/B & Touring Sports Hybrid

89,835

Toyota C-HR (incl. Hybrid)

106,632

Toyota C-HR Hybrid

94,536

Corolla SDN (incl. Hybrid)

51,744

Corolla SDN Hybrid

24,091

Avensis

1,242

Prius Family

16,974

Prius

4,240

Prius+

10,731

Prius Plug-in Hybrid

2,003

Mirai

220

Camry (incl. Camry Hybrid)

37,997

Camry Hybrid

5,870

GT86

787

 RAV4 (incl. RAV4 Hybrid)

107,633

RAV4 Hybrid

75,168

Highlander

1,159

Land Cruiser

32,500

Hilux

28,563

PROACE

21,844

Other models

5,003

 

LEXUS                                                                                                

63,490

CT 200h

4,239

IS (incl. IS Hybrid)

2,829

IS hybrid

2,723

ES (incl. ES Hybrid)

4,986

ES hybrid

3,339

GS (incl. GS Hybrid)

136

GS hybrid

34

LS (incl. LS Hybrid)

352

LS hybrid

179

NX (incl. NX Hybrid)

18,449

NX hybrid

13,181

UX (incl. UX Hybrid)

14,606

UX hybrid

13,198

RX (incl. RX Hybrid)

12,893

RX hybrid

5,215

RC (incl. RC Hybrid)

892

RC hybrid

832

LC (incl. LC Hybrid)

307

LC hybrid

137

Other models

3,801

 

Models listed in italics are produced locally at Toyota’s European manufacturing facilities.(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).

*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.