With less than 600 sales in August, e-tron took just 2.8% of Audi's total sales volume.
After the initial period, we can already notice the peak of 826 in May (the first full month of sales) and a gradual decline in the following months.
In August, e-tron sales out of total Audi sales volume was at around 2.8%.
Audi e-tron sales in U.S. - August 2019
Currently, Audi e-tron seems to be the slowest-selling crossover/SUV for Audi as August numbers are:
- Q3 - 2,420
- Q5 - 6,282
- Q7 - 3,408
- Q8 - 1,214
- e-tron - 593
The comparison to ICE models brings us to an optimistic conclusion that there is huge room for improvement.
The closest BEV competitor - Tesla Model X - noted roughly 1,825 sales (12,050 over the past eight months).