August 2019 was so far the weakest month in terms of nhe umber of subsidy applications for the Tesla Model 3 to the German government.
According to industry analyst Matthias Schmidt (schmidtmatthias.de), during the first eight months of this year, 6,043 subsidy applications were sent, which means only 559 in August.
- Jan: 911
- Feb: 835
- Mar: 811
- Apr: 735
- May: 664
- June: 795
- July: 733
- August: 559
- Total: 6,043
The infographic below shows the downward trend of new applications, which on one hand is understandable as new products typically note a demand surge in the beginning, but also worrying on the other hand.
As Germany has become the biggest plug-in electric market in Europe, it's especially important for Tesla to maintain a high position. In the first 7-months, Germany was responsible for 14.3% of new Model 3 registrations in Western Europe.
German incentive stats reveal to us also the unique cross-section of the orders (subsidy applications), which 68.8% turn out to be Long Range All-Wheel Drive (one of the best value propositions in the Tesla lineup).