Toyota is increasing sales and market share in Europe, but with just 1,100 Prime sold in H1, it's neglecting plug-ins

Toyota is doing fine in Europe as sales during the first half of 2019 increased by 3.2% to 538,000 for the brand, although Toyota's way of electrification is plugless.

The Japanese manufacturer underlines that the majority of sales (51%) are now hybrids (275,300), which especially in the western part of the continent accounts for 60% of the brand's total sales. In the case of the Lexus brand, the average is 69% (99% in Western Europe).

As in the case of the first quarter, sales of Toyota Prius Plug-in Hybrid remain marginal at 1,100, which is barely over 0.2% of the overall volume.

The hydrogen fuel cell Toyota Mirai noted 167 sales during the same period, but at least the growth rate is noticeable at 67%.

To see better results we probably need to wait until new models finally materialize.

From the press release:

TME highlights in H1 2019:

  • Total sales: 578,400 (+3.3% year-on-year)
  • Market share: 5.3% (+0.4ppt year-on-year)
  • Total hybrid sales: 303,400 (+18% year-on-year)
  • Hybrid mix: West Europe: 62% - East Europe*: 23% - TTL: 52%

Toyota highlights in H1 2019:

  • Toyota sales: 538,000 (+3.2% year-on-year)
  • Top sellers: Yaris Range (131,000); Toyota C-HR Range (79,000); RAV4 Range (72,800)
  • Top gainers: Mirai (+65%); Camry Range (+32%); RAV4 (+25%)
  • Top hybrids : Toyota C-HR Hybrid (70,300); Yaris Hybrid (66,400); Corolla H/B & Touring Sports (57,700)
  • Total hybrid sales: 275,300 (+18% year-on-year)
  • Hybrid mix: West Europe: 60% - East Europe*: 24% - TTL: 51%

Lexus highlights in H1 2019:

  • Total Lexus sales: 40,450 (+4.9% year-on-year)
  • Top sellers: NX Range (11,700); UX Range (8,500); RX Range (8,400)
  • Top gainers: UX range (new); ES range (+387%)
  • Top hybrids: NX Hybrid (8,700); UX Hybrid (7,800); RX Hybrid (3,800);
  • Total hybrid sales: 28,000 (+17% year-on-year)
  • Hybrid mix: West Europe: 99% - East Europe*: 8% - TTL: 69%

Sales for H1 2019 are listed below

Table 1 – TME (1) total sales in H1 2019

TOTAL TOYOTA/LEXUS

578,388

 

 

TOYOTA

537,928

AYGO

55,693

Yaris (incl. Yaris Hybrid)

130,967

Yaris Hybrid

66,366

Corolla H/B & Touring Sports (including Hybrid)

69,446

Corolla H/B & Touring Sports Hybrid

57,665

Toyota C-HR (incl. Hybrid)

79,020

Toyota C-HR Hybrid

 70,284

Corolla SDN (incl. Hybrid)

33,518

Corolla SDN Hybrid

15,219

Avensis

1,167

Prius Family

10,752

Prius

2,702

Prius+

6,950

Prius Plug-in Hybrid

1,100

Mirai

167

Camry (incl. Camry Hybrid)

23,543

Camry Hybrid

2,759

GT86

538

 RAV4 (incl. RAV4 Hybrid)

72,791

RAV4 Hybrid

52,304

Highlander

669

Land Cruiser

21,193

Hilux

20,115

PROACE

15,760

Other models

2,459

 

 

LEXUS

40,450

CT 200h

3,138

IS (incl. IS Hybrid)

1,943

IS hybrid

1,839

ES (incl. ES Hybrid)

3,012

ES hybrid

1,968

GS (incl. GS Hybrid)

134

GS hybrid

33

LS (incl. LS Hybrid)

263

LS hybrid

126

NX (incl. NX Hybrid)

11,699

NX hybrid

8,685

UX (incl. UX Hybrid)

8,532

UX hybrid

7,813

RX (incl. RX Hybrid)

8,382

RX hybrid

3,780

RC (incl. RC Hybrid)

569

RC hybrid

520

LC (incl. LC Hybrid)

232

LC hybrid

104

Other models

2,546

 

(1) Toyota Motor Europe is responsible for all Western, Central and Eastern European countries including Turkey and Russia as well as Israel and a number of Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).

*East Europe includes Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.

Models listed in italics are produced locally at Toyota’s European manufacturing facilities