We can only hope for materialization.
However, sadly, Tesla has chosen to stick to its "no advertising" campaign. We believe that if Elon Musk changed his tune and began advertising Tesla vehicles, the influx of customers would be otherworldly, but that's a different story for another day. Let's see if Rivian's master plan warrants a newfound level of success.
As Rivian Automotive ramps up its exposure efforts, the upcoming EV automaker and its CEO RJ Scaringe seem to be all over the map. From the company's first unveiling at the LA Auto Show, to its street tour in Colorado, in addition to its compelling presence at the Overland event in Arizona, the company is surely putting it out there.
Now, Rivian has officially announced (via Twitter, as shown below) its continued attendance at the upcoming Outdoor Retailer’s Summer Market in Denver, Colorado. If you're in the area, you'll be able to check out the upcoming electric automaker's pickup truck up close.
Starting tomorrow, Rivan will be live in Denver to showcase and promote its upcoming vehicles even further. For those still unaware, the automaker will bring its all-electric R1T pickup truck, as well as its R1S 3-row SUV to market soon.
Are you sold on Rivian's offerings and future success? Share your take with us in the comments section below. To further your engagement, please check out our all-new RivianChat forum.