As Audi's overall sales volume decreased by 2.2% year-over-year to 18,892, e-tron accounts for a noticeable 4.5% share. By the way, there is no more support from the outgoing plug-in hybrid Audi A3 Sportback e-tron.
We can also note that having an all-new electric model allowed Audi to escape from over a 6% decrease of sales in the past month.
At the moment, it's too early to try to estimate sales potential for the e-tron as Audi probably has a big backlog of orders to fulfill around the world, while at the same time is confronted with constrained production capacity.
The German manufacturer says that the e-tron is the right size in the right segment - true mid-size SUV, larger than Q5 and only slightly smaller than the Q8.