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Volkswagen ID.3 Reservations Soar Past 15,000

More than half of the available ID.3 1ST special limited edition is sold out.

Volkswagen ID.3

Mark Kane

By: Mark Kane

May 14, 2019 at 9:20am ET

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Volkswagen announced that the number of registrations for the special edition ID.3 1ST exceed 15,000.

As the German manufacturer plans only 30,000 ID.3 1ST, more than half are already pre-booked with around €1,000 reservation fee paid.

Some were wondering whether 10,000 reservations within the first 24 hours since launch on May 8 was high enough to consider the campaign success. Now, with more than 15,000 over six days, we can estimate the post-launch rate at some 1,000 per day. Is this enough though? Consider that Volkswagen plans to sell around 100,000 ID.3 per year.

The greatest interest in ID.3 comes from countries where EV sales are already relatively high:

Germany
Norway
Netherlands
UK
Sweden

Jürgen Stackmann, Member of the Board of Management of the Volkswagen Passenger Cars brand responsible for Sales, Marketing and After-Sales:

“The positive response shows that many customers are ready for e-mobility. People who want to be among the first to drive an ID.3 should not wait too long with their registrations. The number of pre-bookers is rising steadily.”

Volkswagen ID.3

VW Opens Pre-Orders For ID.3 Electric Hatchback: Confirms Range Ratings

Volkswagen ID.3 Launch Plans In Detail

Confirmed specs:

330 km (205 miles) of WLTP range (base 45 kWh version)
420 km (261 miles) of WLTP range (mid-range 58 kWh version)
550 km (342 miles) of WLTP range (top version 77 kWh)

What else to expect:

150 kW electric motor
top speed of 180 km/h (112 miles)
7.2 kW or 11 kW on-board chargers
125 kW DC fast charging capability

The offer:

ID.3 1ST special edition (30,000 vehicles), medium battery pack (58 kWh, 420 km / 261 miles of WLTP range), starting below €40,000 in Germany before the deduction of the subsidy, in four colors and three trim versions
ID.3 regular with medium battery pack
ID.3 regular with big battery pack
ID.3 regular with base battery pack starting below €30,000 (target) in Germany

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** Registration deposit is €1,000, but could vary in other countries (£750 in the UK).*

Production plan:

Production of the ID.3 1ST is to start as planned at the end of 2019
the first vehicles are to be delivered in mid-2020

Gallery: Volkswagen ID.3 Prebooking

Volkswagen ID.3 Prebooking

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Already more than 15,000 registrations for the ID.3

More than half of pre-booking volume now reserved
Greatest interest from Germany, Norway, the Netherlands, the UK and Sweden
Sales Board Member Jürgen Stackmann: “The positive response shows that many customers are ready for e-mobility.“

Less than one week after the start of pre-booking for the ID.3, more than 15,000 registrations have already been received for the first model in the new full-electric ID. family. That is already more than half of the total pre-booking volume of 30,000 vehicles. Volkswagen has recorded the greatest interest from the markets of Germany, Norway, the Netherlands, the UK and Sweden. The IT systems of the pre-booking platforms are now stable after the initial flood of customers. Jürgen Stackmann, Member of the Board of Management of the Volkswagen Passenger Cars brand responsible for Sales, Marketing and After-Sales: “The positive response shows that many customers are ready for e-mobility. People who want to be among the first to drive an ID.3 should not wait too long with their registrations. The number of pre-bookers is rising steadily.”

Potential customers can register for an early production slot for the ID. 3 online at http://www.volkswagen.com/id-prebooking by paying a deposit of €1,000.

In addition to comprehensive equipment, customers buying a vehicle in the ID.3 1ST special edition will also benefit from the possibility of charging electric power at no cost for the first year up to a maximum of 2,000 kWh at all public charging points connected to the Volkswagen charging app We Charge and using the pan-European rapid charging network IONITY. The ID.3 is to be delivered to customers in carbon-neutral form. Production of the ID.3 1ST is to start as planned at the end of 2019 and the first vehicles are to be delivered in mid-2020.

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