The surge is real.
Kia happily announced its tenth consecutive year of growth of car sales in Europe by 4.7% to 494,304. The year 2018 was especially good for electrified models (including hybrids), which closed with 58,029 sales (up 36.0% year-over-year) at a share of 11.7% (1/8 of total volume).
The fastest growing segment turns out to be plug-in cars - by over 140% according to our estimates. Kia reports 21,588 sales (7,064 BEVs and 14,524 PHEVs) at decent 4.4% of the total result.
In 2019 it could more than double again because of new models coming.
Kia Niro PHEV & e-Niro
Thanks to electrification, Kia Niro became the 5th best-selling model in 2018 for Kia in Europe. Among 45,255 sales (up 33.6%) over 22% were plug-ins:
- Niro Hybrid - 34,642
- Niro Plug-In Hybrid - 9,951
- e-Niro: 662 (introduced in December 2018)
Kia Soul EV
The Kia Soul EV is awaiting upgrade in 2019 to the new longer-range generation. In 2018, Kia sold a record 6,402 Soul EVs (up 12.0%), which is more than the gasoline and diesel Soul combined.
Kia Soul EV
Kia Optima Plug-in HybridThe Kia Optima Plug-in Hybrid (available as a sedan and Sportswagon) also achieved a record result of 4,573 (up 49.1%).
Kia Optima PHEV