It won't be called the Mach 1, declared Ford some time back.
So, let's call it the Mach E. Just one tiny little change might make a world of difference.
Mach 1 Out - Mach E In
Now, from a recent trademark filing, we learn that Mach E was applied for and approved in late November. This seems like the name we'll find adorned on Ford's first pure electric, long-range crossover in the near future.
As The Drive states:
A corporate law firm acting on behalf of Ford filed with the United States Patent and Trademark Office (USPTO) for trademarks on the names "Mach E" and "Mach-E." Their respective filings are described as pertaining to "motor vehicles, namely, electric vehicles, passenger automobiles, trucks, sport utility vehicles, off-road vehicles, and structural parts, fittings, and badges therefor; metal license plate frames."
And here's a look at the filing:
Previously reported info indicates that the all-electric crossover, which had been dubbed Mach 1 in reference to its Mustang-derived styling features, is confirmed as a globally engineered model to be revealed next year, with deliveries starting in 2020.
There are no details at this time on production volume or potential pricing.
Source: The Drive