Lexus can be beaten by Tesla in Europe even without the Model 3.

ACEA reports that new registrations of Lexus cars in Western Europe (EU15 + EFTA countries) stood in September at 4,837 (down 10.7% year-over-year) and at 31,714 in through the first nine months of 2018.

According to industry analyst Matthias Schmidt (schmidtmatthias.de) strong Tesla sales in the last month of the third quarter enabled it to outsell Lexus, although theĀ California company still is some 10,000 below Lexus YTD in Europe.

In other words, even without theĀ Model 3 available in Europe yet, Tesla is above Lexus. However, when the Model 3 finally hits the market, Toyota's premium brand will maybe then understand that the future is electric, not hybrid.

https://twitter.com/auto_schmidt/status/1054454858957443075