This new Kia Niro EV teaser speaks for itself.
Meaning, there's not much to talk about here. The clip is only a few seconds, but we hope you end up laughing out as loud as we did. Hilarious for sure! Who better than Robert de Niro to advertise the Kia e-Niro? Apparently, we'll be seeing much more of both of them in the future, according to the official press release (below).
The point here is that automakers are starting to advertise electric vehicles. While it's off to a slow start, this is very big news. On top of it, celebrities are being brought into the mix, which is even better. We can only hope and assume that this Robert de Niro teaser will grow into a much larger ad campaign. This type of advertising gets people's attention and that's what we need in the segment.
Many typical consumers are still in the dark about electric cars. Whatever it takes to get their attention is paramount. We can almost guarantee that there's a better chance someone will look up at the television during the commercial break of a football game if de Niro is on screen being a funny guy. More we say! More!
Video Description via DriveMag News on YouTube:
Robert de Niro introduces the new Kia e-Niro
It's a teaser, but the electric car from Kia deserves all the attention - with a 301-mile (484 km) electric range, it's one of the best out there.
Kia launches European advertising campaign for e-Niro electric crossover
TV, digital and print adverts fronted by two-time Oscar winner Robert De Niro
Kia e-Niro capable of driving up to 485 kilometres on a single charge, and up to 615 km in the city
e-Niro eliminates many barriers to electric car ownership – with long driving range, zero-emissions, and crossover styling and practicality
European debut at Paris Motor Show; European sales start by end of 2018
2 October 2018 – Kia Motors today launches a new pan-European advertising campaign for the new Kia e-Niro electric crossover – fronted by Oscar-winning actor Robert De Niro.
As an ambassador for Kia’s new electric car, De Niro will highlight the e-Niro’s ability to eliminate barriers to electric vehicle ownership with a series of TV, print and digital advertisements.
Kia’s partnership with De Niro will draw on the actor’s inimitable character and sense of humour to draw attention to the e-Niro’s numerous benefits – its long 485-kilometre electric driving range, high-tech infotainment features, energy harvesting technologies, and unique crossover design.
Artur Martins, Vice President for Marketing and Product Planning at Kia Motors Europe, comments: “The communication plan for the e-Niro will be as special as the car itself. These advertisements will draw on Robert De Niro’s unique ability to entertain, as he educates drivers about the e-Niro – a car that breaks down many of the obstacles to electric vehicle ownership in a way that few others have.”
Developed by Kia Motors Europe and Innocean Worldwide Europe, the pan-European e-Niro advertising campaign starring Robert De Niro commences in November.
Kia e-Niro revealed in European specification today at the Paris Motor Show Kia’s first fully-electric crossover utility vehicle, the e-Niro is revealed in European specification today at the 2018 Paris Motor Show. With a driving range of up to 485 kilometres (301 miles)* on a single charge – and up to 615 kilometres (382 miles) in the city** – Kia’s first fully-electric crossover utility vehicle will be one of the most capable cars on the road when European sales commence at the end of 2018.
The new e-Niro offers greater driving range than many gasoline cars (and even a number of significantly more expensive electric cars) from its zero-emissions powertrain. Its unique combination of style and practicality is also matched by Kia’s unrivalled 7-Year, 150,000 kilometre warranty.
The e-Niro is available with a long-range, high-capacity 64 kWh lithium-ion polymer battery, as well as a 39.2 kWh power pack, which offers drivers up to 312 km (193 miles) of zero-emissions motoring on a full charge. Plugged into a 100 kW fast charger, it takes only 54 minutes to recharge the e-Niro’s 64 kWh battery to 80%.
The new e-Niro joins existing Hybrid and Plug-in Hybrid variants of the Niro – of which more than 200,000 have sold globally since its introduction in 2016. To date, Europe has accounted for more than 65,000 sales of the hybrid crossover.
The e-Niro will be covered by Kia’s industry-leading 7-Year, 150,000-kilometre warranty as standard. The warranty also covers the battery pack and electric motor.