The Jaguar I-PACE sales ramp-up is more than a bit disappointing

Introducing a new all-electric model on the market isn't as easy as some might think. Jaguar in August sold just 140 I-PACE, according to industry analyst Matthias Schmidt (

Total sales of the I-Pace in its first few months on the market now stand at 558.

It's hard to say whether Jaguar is experiencing some Tesla-like production hell, but there is an urgent need to ramp up production as in the Netherlands alone, 3,500 I-PACe are needed to satisfy demand ahead of tax changes.

Additionally, it seems likely Jaguar will delay the launch of the I-Pace in other markets now (like in the U.S.) as it attempts to fulfill a mounting backlog of demand over in Europe.

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