Will present in four cities during 'round-the-world flight
The BMW Vision iNext isn't set to darken the doorways of garages until sometime in 2021. That doesn't mean, though, that it's too soon to spare no expense and start the hype machine on what is expected to be an all-electric technology showcase for the German automaker. Starting September 9, it plans on sending its latest concept on a 5-day trip around the world in a specially prepared Boeing 777F cargo aircraft, stopping in four cities on three different continents.
At the stops, it will invite hordes of media types on board and treat them to a presentation meant to dazzle their guests and introduce them to what they are calling "BMW Group’s future." Since they refer to it as an "exclusive closed room concept specially conceived and designed for the occasion," we're not sure how much will be shared immediately afterward with the general public.
Maybe we're missing something, but it seems like a pretty extravagant way to get the media's attention. It certainly does mark a change from the days when electric vehicle marketing was expected to be all about the environmental benefits of cleaner air and polar bears. Maybe that's a good thing, but we're still not convinced this is all just a bit over the top.
InsideEVs should be in attendance (but not drinking the Kool-aid, even if it comes in a fancy fluted glass with lots of bubbles), so perhaps we'll have an account of the presentation first-hand if we're not forced to sign a non-disclosure agreement (NDA). A quick read through some of the details in the press release (below) tells us it's going to be quite flashy will lots of trick lighting and an interesting video production. Our tastes tend to the more practical, however, so let's just have a quick reminder of what we might expect from the actual road-going product.
As best we can tell, the iNext — if it continues to carry that moniker — will be crossover-shaped and boast a range of 435 miles. When the original iNext concept debuted in 2016, it was billed as autonomous. It will be interesting to see how close they get to that technological leap by 2021. There's little doubt it will at least offer advanced semi-autonomous features, however. As for appearance, we only have this one teaser image so far, but we imagine there will be more soon.
Munich, New York, San Francisco and Beijing – four destinations on three continents in five days: The BMW Group is teaming up with Lufthansa Cargo to present the BMW Vision iNEXT World Flight as part of an event unparalleled in its execution.
Munich. Frankfurt. Munich, New York, San Francisco and Beijing – four destinations on three continents in five days: The BMW Group is teaming up with Lufthansa Cargo to present the BMW Vision iNEXT World Flight as part of an event unparalleled in its execution.
More than 300 international media representatives will board on the most advanced and efficient cargo aircraft in its class – a Boeing 777F from the Lufthansa Cargo fleet – to experience for the first time the vision of future mobility embodied by the BMW Vision iNEXT, the latest Vision Vehicle from the BMW Group.
Lufthansa Cargo and the BMW Group team have worked together closely to turn this extraordinary vehicle and technology presentation from idea into reality. The assembled guests will be introduced to the pioneering vehicle and given a preview of the BMW Group’s future as part of an exclusive closed room concept specially conceived and designed for the occasion.
Preparations for the presentation event will involve laying more than 7.5 km of wiring, while 78,000 LEDs in 165 video LED modules and ten 13,000 ANSI lumen projectors will light up a show inside the Boeing aircraft that appeals to all the senses. More than 120 specialists in exhibition stand construction, as well as experts from Lufthansa Cargo and the BMW Group have played their part in making the project happen.
Around 30 tonnes of material will be used to construct a suitable platform on which to showcase the BMW Vision iNEXT. The challenge for the various engineers and specialists has involved not only staging a presentation the likes of which none of those present will have witnessed before, but also ensuring their creation would literally “take off”.
Timings will be tight, given the need to turn the entire set-up inside the 777F from presentation mode to flight mode and back quickly and securely.
The first guests are expected to arrive eight hours after the plane lands. And just four hours after the final presentation has been wrapped up at one venue, the Boeing will take off again for the next destination on its itinerary. This technical and logistical tour de force will underpin a vehicle and technology presentation that is genuinely unprecedented.
“Visionary products deserve visionary presentations. We are delighted to have made this extraordinary world premiere possible in cooperation with BMW,” said Peter Gerber, CEO and Chairman of the Executive Board of Lufthansa Cargo AG.
“iNEXT is our mobility proposition for the future, so it’s only logical that the BMW Vision iNEXT should be presented to a global audience in a fresh new style,” said Klaus Fröhlich, Member of the Board of Management of BMW AG, responsible for Development. “The World Flight is a fitting way to get the ball rolling.”
The aircraft’s exterior makeover takes its cues from the interior design created for the vehicle presentation. And this will be the livery adorning Lufthansa Cargo’s Boeing 777F when it takes off from Munich Airport on 9 September on its round-the-world flight. After calling in at New York, San Francisco and Beijing, the aircraft is due to touch down again in its home base Frankfurt on 14 September.