Renault has opened its second Renault Electric Vehicle Experience Centre in Berlin, Germany, after the first one was launched in Stockholm, Sweden three months ago.
The idea of having all-electric EV stores is to better present electric cars in a way that dealers are often reluctant to do.
In the case of Berlin, Renault is partnering with local distributor Renault Autohaus König, creating the store that is close to people and provides a whole new experience.
If the Electric Vehicle Experience Centres become successful, we could expect a shift in how established manufacturers sell cars in the future.
In Germany, Renault is already one of the biggest players in EVs, as 2,226 ZOE were sold so far this year, just behind the Volkswagen e-Golf.
Renault Electric Vehicle Experience Centre in Berlin, Germany
"This new concept store, which is unique in Germany, is a partnership with local distributor Renault Autohaus König. It is located in Berlin’s historic city centre near the Gendarmenmarkt square. The aim of the store is to engage with customers and answer frequently asked questions about electric cars, while promoting the benefits of driving such vehicles. Visitors can enjoy a physical and digital experience providing information about the brand’s range of electric cars, charging infrastructure and charging systems, local legislation and subsidies, conditions of purchase and EV-related services. Customers will also be able to test-drive an electric car and place an order at the store."
"The Berlin concept store operates in the same way as the popular Stockholm outlet which attracted more than 14,000 visitors in the first three months. This innovative distribution channel with a largely educational remit in city locations (city centres, shopping malls, etc.) is proving to be a huge success, underscoring the benefits of electric cars in urban environments. Renault is considering opening EV concept stores in other European cities."
Gilles Normand, SVP Electric Vehicles Business, Groupe Renault said:
“More and more motorists are taking a close interest in electric vehicles but they still know little about them. As Europe’s most successful EV brand to-date, Renault’s objective is consequently to go out and meet these customers, address their questions and ease the switch for those who decide to make the step to an electric life.”