Detroit, Michigan – July 30, 2018

The team at Project Loveday, the climate activism initiative spearheaded by 10-year old Bria Loveday, is pleased to announce they’re launching a new campaign that will encourage people to purchase electric cars and solar roofs.

***UPDATE: We launched the new Project Loveday initiative during sales reporting week, not to mention Tesla's quarterly earnings call. The story was buried due to other news and we haven't had much success. Perhaps people assumed they would have to make a large donation?  Well, that's surely not the case at all. If every Tesla owner pledged only $1-5 to support it, we'd more than meet our goal. Additionally, if only a minuscule percentage of InsideEVs' huge network of readers and followers offered just a single dollar (or even a $5 donation), we'd end up with money to spare. Please jump on the Project Loveday IndieGoGo page and check it out. If you're willing and able, please back the project with a small donation to show your support. In order to get this off the ground, we need support from InsideEVs readers and the Tesla community. Thanks in advance!

Project Loveday originated as a school project for Bria that grew into a nationwide video competition after Bria tweeted at Elon Musk of Tesla Motors, asking Tesla to host a video contest. Elon enthusiastically tweeted back and partnered with her on the project.

Bria hoped the contest would lead to Super Bowl worthy ads that would get the general public excited about electric cars. But instead, the winning commercial was about how much trunk space the Tesla Model S has. The contest was fun, but it didn’t deliver on her dream. So, Bria decided she should show Elon how it's done.

We want to create a commercial everyone can love and can get behind while showing people that purchasing green products just makes sense - Bria Loveday

Bria and Project Loveday are proud to launch an Indiegogo campaign to fund the commercial she’s always wanted, a commercial that makes it cool and smart to buy electric cars and solar roofs.

indiegogo page
Project Loveday’s commercial will leverage two simple insights:

  • People want to feel like they’re in control and ready for anything
  • People love stories about the Zombie Apocalypse
That's right, the commercial will feature zombies. To learn why, please visit Project Loveday.

Coming on board as a media partner is, a subsidiary of Motorsport Network, whose automotive division properties also include,,, and is the world's largest Internet site dedicated solely to plug-in electric vehicles and will provide all updates and announcements of the progress of the production of the commercial and the status of the campaign. Motorsport Network’s news and ecommerce automotive properties provide the largest audience of auto enthusiasts in the world with insight, premier content, and high-quality inventory.

To donate to the Project Loveday campaign please visit the Indiegogo homepage. For more information and regular announcements, be sure to check in to

For more information, please contact: Charles Baker,

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