America's favorite off-road brand promises to launch no less than 10 new or refreshed models, and to bring back the Wagoneer nameplate.
While Michael Manley, head of Jeep and Ram brands, believes electrification will reduce the margins of automakers in the foreseeable future, this is the technology on focus for the American off-road icon in its next five-year strategic plan. Today, Jeep has announced it will launch two new products each year from now until 2022, and will have 10 PHEVs and four battery-electric vehicles by that year.
One slide of the company's presentation (below) hinted that more off-road-oriented Cherokee Deserthawk was also on the way. Jeep would gear it towards performing well in sand, rather than the rock-crawling Trailhawk variants.
Sometime between now and 2022, Jeep will launch a new generation Renegade and an all-electric Wrangler. Another small crossover, positioned below the Renegade, will also join the family at some point, while the Compass will receive a mid-cycle refresh.
At large, Jeep wants to enter three new segments with brand new or well-forgotten products. The marque promises to launch a pickup truck and a three-row E-segment large SUV, and to bring back to life the Wagoneer and Grand Wagoneer duo.
In addition to the new models, Jeep, with the booming SUV and crossover sectors in mind, will also invest heavily in increased production capacities. The brand’s dealer network will also be expanded.
Jeep will work not only on the off-road capabilities of its future vehicle, but also on their on-road performance. The company wants to eventually create what seems to be perfect everyday car, offering all weather capability, high fuel efficiency, and stress free mobility. Jeep’s future urban utility vehicles should combine the advantages of both SUVs and cars.