By any definition, the Tesla Model 3 production ramp up, from dozens of cars a week to thousands, has not been smooth.
CEO Elon Musk famously spoke of the coming "production hell" at a splashy event that saw the first examples go to paying customers. But even that turn of phrase understated the problems and set backs that were to follow. Cue the lawyers.
On October 10, 2017, the Rosen Law Firm launched a lawsuit, making the claim that Tesla -
"...made false and/or misleading statements and/or failed to disclose that: (1) contrary to defendants’ representations that Tesla was prepared for the launch of its Model 3 sedan, in reality, Tesla had severely inadequate inventory and was woefully unprepared to launch Model 3 sedan as anticipated; and (2) as a result, Tesla’s public statements were materially false and misleading at all relevant times. When the true details entered the market, the lawsuit claims that investors suffered damages."
The motion also makes mention of the problems which, contrary to claims in the lawsuit, its production setbacks arose from bottlenecks at both its Nevada Gigafactory and its Fremont auto assembly plant.
The suit contends that the price of Tesla shares were inflated during the period from May 4, 2016 to October 6, 2017, and that investors were "misled" by statements made by the company and its executives. A hearing in the case is scheduled for August.