Tesla became the quickest growing car brand in California in the first quarter (+58% year-over-year) as the Model 3 outsold all of its direct competitors.
Hybrid and Electric Car Market Share in California (source: California New Car Dealers Association)
According to the California New Car Dealers Association, new car sales decreased in California to 487,741 (by 3.8%) for the fourth consecutive quarter.
However, despite general sales (and even hybrid sales) shrinking, plug-in electric car sales are growing stronger. During the first three months of 2018, sales of electrified cars amounted to:
- Hybrids: 19,416 (4.0% market share)
- Plug-in hybrids: 13,534 (2.8% market share)
- All-electric: 13,657 (2.8% market share)
- Plug-ins total: 27,191 (5.6% market share)
- Tesla Model 3 - 3,723
- Mercedes C-Class - 3,323
- BMW 3-Series - 3,260
Top Selling Models in Each Segment - New Light Vehicle Registrations (YTD '18 thru March) (source: California New Car Dealers Association)