Tesla became the quickest growing car brand in California in the first quarter (+58% year-over-year) as the Model 3 outsold all of its direct competitors.

Hybrid and Electric Car Market Share in California (source: California New Car Dealers Association)

Hybrid and Electric Car Market Share in California (source: California New Car Dealers Association)

According to the California New Car Dealers Association, new car sales decreased in California to 487,741 (by 3.8%) for the fourth consecutive quarter.

Read Also - Cumulative Plug-In Electric Car Sales Nearing 400,000 in California

However, despite general sales (and even hybrid sales) shrinking, plug-in electric car sales are growing stronger. During the first three months of 2018,  sales of electrified cars amounted to:

  • Hybrids: 19,416 (4.0% market share)
  • Plug-in hybrids: 13,534 (2.8% market share)
  • All-electric: 13,657 (2.8% market share)
  • Plug-ins total: 27,191 (5.6% market share)
Tesla delivered some 7,530 cars, which is 58.6% more than one year ago (4,749). Tesla's full year sales for 2016 and 2017 amounted to 17,615 and 19,598, respectively. Clearly then the year 2018 will be Tesla's best ever.

Read Also - Tesla Production And Deliveries Graphed Through Q1 2018

Big gains noted by Tesla are a direct result of the Model 3 ramp-up. Moreover, Model 3 is the best-selling car in the Near Luxury segment, outselling the Mercedes C-Class and BMW 3-Series.

  • Tesla Model 3 - 3,723
  • Mercedes C-Class - 3,323
  • BMW 3-Series - 3,260

Two other Tesla cars are within the top 5 of their segments and the Chevrolet Bolt EV lands itself in the top three in the Subcompact segment.
Top Selling Models in Each Segment - New Light Vehicle Registrations (YTD '18 thru March) (source: California New Car Dealers Association)

Top Selling Models in Each Segment - New Light Vehicle Registrations (YTD '18 thru March) (source: California New Car Dealers Association)

Source: California Auto Outlook - Q1'2018 - California New Car Dealers Association