Sales of Kia in Europe increased in the first quarter of 2018 by 5.2% to a new record of 131,434 and electrified models accounted for 10% (13,070) compared to just 7.7% one year ago.

Kia Soul EV

Kia Soul EV

We are of course especially happy to see that plug-in car sales are finding more buyers these days.

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Kia offers three models:

  • Kia Soul EV - 1,717 (up 53.2%)
  • Kia Niro PHEV - nearly 2,500 (24% out of 10,399 Niro)
  • Kia Optima Plug-in Hybrid / Kia Sportswagon Plug-in Hybrid - 954 (up 267% from 260)
In total, Kia sold roughly 5,167 plug-in cars in Europe in the first three months of the year at an average 3.9% share in total volume.

Kia Optima Plug-In Hybrid

Kia Optima Plug-In Hybrid

"Kia’s range of advanced powertrain vehicles also added momentum to the brand’s sales growth, as registrations of hybrid, plug-in hybrid and electric vehicles rose 36.2% to 13,070 units. In the first quarter of 2018, 10% of all Kia cars sold in Europe were powered by an electrified powertrain, compared to 7.7% over the same period in 2017. The Niro hybrid crossover saw a 26.6% jump in sales to 10,399 units, aided by the addition of a new Plug-in Hybrid variant in mid-2017 which accounted for 24% of all Niro sales. The Soul EV enjoyed its best-ever quarter, with 1,717 units sold – 53.2% more than in Q1 2017. Finally, sales of the Kia Optima Plug-in Hybrid rose from 260 to 954 units following the introduction of a new Sportswagon Plug-in Hybrid.

Kia recently announced plans to introduce 16 new advanced powertrain vehicles by 2025 – the first of these new alternatively-fuelled vehicles will be unveiled later in 2018, reinforcing the company’s position as a leader in hybrid and electric car technology in Europe"

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Kia Optima Sportswagon PHEV

Kia Optima Sportswagon PHEV