Nissan announced that Japan will be the flagship market for the implementation of the Nissan Intelligent Mobility vision during the M.O.V.E. to 2022 midterm plan.
2018 Nissan LEAF
The goal is 40% sales of electric or e-POWER cars by fiscal 2022 and 50% by 2025.
e-POWER is the name for the automaker's series hybrid powertrain, in which wheels are propelled solely by electric motors, powered by the ICE generator.
To achieve the goal, Nissan intends to introduce in Japan three new electric cars and five or more e-POWER models by the end of fiscal 2022.
Two of those BEVs are to be production versions of the IMx Concept and an electric kei car.
Globally, there will be 8 new BEVs within that timeframe.
At the same time, Nissan would like to increase its operating margin to 8%.
"Speaking in Yokohama, Daniele Schillaci, Nissan’s executive vice president for global marketing and sales, zero-emission vehicles and the battery business and chairman of the Management Committee for Japan/Asia & Oceania, said: “As our domestic market, we are proud that Japan is leading the way forward when it comes to Nissan Intelligent Mobility. This vision is changing the customer experience by delivering technologies and services that are making their lives better and also enabling steady profitable growth through Nissan M.O.V.E. to 2022.”
"Nissan is also expanding car sharing services, building on the success of its e-share mobi program."
“Car sharing will be critical to addressing the long-term opportunity in new mobility services in Japan,” Hoshino added. “We will expand car sharing services from 30 to 500 locations in Japan by the end of our 2018 fiscal year.”