Volkswagen hints at a new logo to refresh brand perception in the era of electric mobility.
Volkswagen's Current Logo
The current logo was introduced in 2012, but the automaker now feels it needs something new after the diesel-cheating scandal. Something more fun, with a bit more flair and less German, as well as better suited for VW's grand electrification goals, is what's envisioned.
The logo on several of VW's new concepts is back lit, but we doubt this will make it way onto a production car.
Jochen Sengpiehl, VW's Chief Marketing Officer said:
"The brand is not in good shape compared to previous years” and part of this is because the company was trying to be “too German.” Sengpiehl notes this, alongside the dieselgate scandal, has made Volkswagen models less appealing."
"Bloomberg reports Sengpiehl went on to say “We need to get more colorful” as “we want people to have fun with us.”
The new logo is expected in 2019, just in time for the first I.D. model.