Porsche CEO talks about the automaker's future and how it related to the brand's identity.
Porsche Chairman of the Executive Board Oliver Blume participated in a rather lengthy interview, which was recently shared on the automaker's media site. It seems these Porsche exec interviews are starting to become a regular occurrence. It's likely due in part to Volkswagen Group's rocky reputation with regards to the "dieselgate" scandal, added to the fact that the Group continues to flood the press with announcements, but no progress.
Porsche Mission E Cross Turismo
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Blume forecasts that there will no longer be any ICE Porche's by 2030. He even goes so far as to say that, by then, the iconic 911 will likely be electric. This is not to say that for the time being, the brand won't continue to utilize gas powertrains, but the increase of parallel ICE and alternative drive setups is expected.
When asked about the upcoming 2019 Mission E and the automaker's emission-free efforts, Blume shared:
Well over a year ago, we switched all our plants to 100% natural electricity sources, which underlines how seriously we take sustainability. The Mission E will not only redefine the high-performance e-vehicle segment, it will also give a boost to Germany as a technology producer and thus to possibilities offered by electromobility in general. The vehicle will be a trailblazer for the mass appeal of e-vehicles. It will set standards and will represent motion in more than one sense. The only things that the Mission E will not offer are boredom and forbearance.
The CEO believes that in order to adapt and be successful with this imminent change in the automotive sector, you have to be diligent, spend lots of money, and take large risks. He also insists that you need a persuasive team of experts with passionate ideas and a willingness to change. For example:
To take one example, one of Porsche’s roots is motor racing. We are currently transferring our experience and lessons learned from decades of motor racing and thousands of victories from our sports-car prototypes to Formula E. We are thus taking on a new challenge but remaining true to our past: for us, motor racing exists to help us build better cars for road use. Formula E is exactly the same – it is the ultimate laboratory for our electrification strategy.
Blume has an immense amount to share. To read the entire interview: "A strong brand – a clear identity ... Digitalisation, connectivity, electromobility," follow the source link below the gallery.
PORSCHE MISSION E
Gallery: Porsche CEO - By 2030, Even The Sportiest Of Porsches Will Be Electric