Daimler's smart brand is going all-electric not only in North America, but also in Europe and globally!

Dieter Zetsche

Dieter Zetsche

The complete switch to an all-electric only brand was confirmed by Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of

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Mercedes-Benz Cars, at the Annual Shareholders’ Meeting.

The timeframe in Europe is 2020.

smart cars (fortwo and forfour) are small city cars, which makes them especially suitable for electrification - this is why the brand will be ahead of Mercedes-Benz, which set a goal of at least one electrified version in each segment by 2022.

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We are not sure how smoothly the switch will be made, as in the U.S. smart sold just 277 electric fortwo in the first quarter and that's probably not enough to keep the business model going nationwide. Perhaps a California-only effort?

"Daimler also flipped the switch in the field of electric mobility long ago: Mercedes-Benz will offer at least one electrified version in each segment by 2022. smart is already completely electric in North America and the changeover will take place in Europe by 2020. “At the same time, we are electrifying our vans, trucks and buses. And we have many more plans – also going beyond our products,” added Zetsche."

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