In the most recent times, Hyundai seems to be betting on powertrain flexibility and versatility, with a growing number of models in various versions.
Hyundai Kona Electric
The Hyundai IONIQ is available as a hybrid, plug-in hybrid and all-electric model.
The latest Hyundai Kona is available with conventional and soon an all-electric powertrain.
In the U.S., Hyundai intends to sell its new long-range subcompact crossover from the fourth quarter of 2018 on with a targeted rollout.
It means that first California will get the Kona Electric, and then states that follow California's zero-emissions vehicle regulations.
Hyundai bets that consumers will choose the Kona Electric due its long-range (up to 250 miles or 400 km on 64 kWh battery) and CUV body. The 150 kW electric motor should sway buyers, too.
It will be interesting to see if GM will play with Chevrolet Bolt EV pricing when close competition rolls in.
Hyundai Motor America COO Brian Smith said:
"I think we're going to get a lot of people who know that they want an EV, and they're cross-shopping looking at other EVs because they now have an option for a CUV that hasn't really been on the market. I think a lot of cross-shopping will happen," Smith told Automotive News. "I also believe we'll get plenty of people because of the maximum range. Many people will be able to say two or three days without having to charge."