Kobe Bryant looks to Tesla's Elon Musk for inspiration.

Retired professional NBA basketball star, Kobe Bryant, is now venturing into the world of business. He partnered with the founder of Vitamin Water to make a new Body Armour sports drink. The company is Kobe Inc., and he's not only a pitchman for the products but is actually the creative director for the commercials and he's personally working sponsorship deals.

Kobe Bryant launches Kobe Inc.

Kobe Bryant launches Kobe Inc.

Kobe Bryant is blown away by Tesla CEO Elon Musk. He says that Musk is a:

"genius by all accounts." 

He seems most enamored with Musk's commitment to research and learning. Kobe has had an opportunity to speak with Elon at length over the years and he points out that though education is top on Musk's list, he remembers him saying that imagination is most important.

Interestingly, when asked if he would invest in Tesla stock, he responded:

"I'll buy into Elon."

Video Description via CNBC on YouTube:

Behind-The-Scenes With Kobe Bryant On Innovation And Launch Of New Sports Drink BodyArmor

Kobe Bryant teamed up with the founder of Vitamin Water to launch a new sports drink.

Retired basketball star Kobe Bryant discusses what Elon Musk has taught him about business.

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Check out the entire (4 minute) behind-the-scenes video about Kobe's new beverage-business venture: