Mercedes EQC SUV

Mercedes EQC SUV

Head of Group Research at Daimler AG and Mercedes-Benz Cars Development, Ola Källenius, participated in a recent interview for a Daimler release regarding the automaker's future drive strategy.

This Daimler Media Q & A digs into the nuts and bolts of where the automaker is headed in terms of electrification. However, Källenius admits that the combustion engine is still an integral part of the equation. Though electrification is becoming a key area of focus, the company is not planning to discontinue gas or diesel vehicles. Additionally, the automaker will continue to pursue fuel cell technology.

Mercedes-Benz GLC F-CELL plug-in hybrid

Mercedes-Benz GLC F-CELL plug-in hybrid

Let's look at Källenius' key points from the interview:

  • Extended plug-in hybrid portfolio with both combustion engines and fuel cell drive systems
  • Three-fold strategy: highly efficient high-tech combustion engines, systematic hybridization, and battery-electric or fuel cell drive
  • 25 percent purely battery electric vehicles by 2025
  • Clean diesel family will continue in the future, especially for transport industry and the European market
  • 10 billion euros invested in EQ vehicle portfolio for pure electric models and charging infrastructure
  • First EQ model: 2019 EQC SUV
  • Some form of electrification in every Mercedes-Benz model series (50 in total) by 2022
  • 10 pure electric models by 2022
  • GLC F-CELL launch next year: purely electric, fuel cell and battery, long range, short charging time
  • Mercedes-Benz Cars modular system platform for every electrified vehicle in the EG family and Sprinter and Vito vans
  • One billion euros invested in establishing a coordinated global battery production network
  • 500 million euros invested in a second battery factory at Accumotive in Kamenz (Saxony)
  • Additional battery production sites in Stuttgart-Untertürkheim, Beijing, and Alabama
  • One million batteries produced per year in total

    MB Concept EQA

    MB Concept EQA

  • Strictly lithium-ion battery technology for the next five years or more
  • Potential for lithium-sulfur, solid-state, or other battery technology outside of the first five years
  • Goals for intelligently networked charging solutions for home, work, road, ultra-fast
  • Partnership with BMW, Ford, the Volkswagen Group to create Europe's most powerful charging network
If Daimler/Mercedes is able to follow through with even a percentage of these plans and timelines, the automaker will be ahead of all others including General Motors and Ford. Both U.S. automakers released significant "electric future" announcements just last week.

Follow the link at the bottom of the page for the complete, unabridged interview.

Information about Ola Källenius via Daimler:

Biographical details:

Since 1 January 2015 Ola Källenius has been a Board Member of Daimler AG and since 1 January 2017 he has been responsible for Group Research and Mercedes-Benz Cars Development.

Ola Källenius was born on 11 June 1969 in Västervik, Sweden. After his school education and high school grad. cert. at the Grammar School in Danderyd (Sweden) he took Masters degrees in International Management and Finance and Accounting from 1988 to 1993 at the Stockholm School of Economics (Sweden) and at the University of St. Gallen (Switzerland). In 1993 he joined the international Management Associate Programme of the then Daimler-Benz AG.

Previous positions at the company:

Board Member, Mercedes-Benz Cars Sales, 2015 EVP, Mercedes-Benz Cars Sales, Daimler AG, 2013 Vice President, CEO of Mercedes-AMG GmbH, Affalterbach, 2010 Vice President, President & CEO, Mercedes-Benz U.S. International Inc., Tuscaloosa (USA), 2009 Managing Director, Mercedes-Benz HighPerformanceEngines Ltd., Brixworth (Great Britain), 2005 Executive Director, Operations, McLaren Automotive Ltd., Woking (Great Britain), 2003 Director, Project Alliance, Materials Purchasing Mercedes-Benz Passenger Cars, DaimlerChrysler AG, Stuttgart, 2001 Senior Manager, Engine and Exhaust Gas Management and Electronic Engine Components, DaimlerChrysler AG, Stuttgart, 2000 Senior Manager, Corporate Controlling, Mercedes-Benz U.S. International Inc., Tuscaloosa (USA), 1998

Manager, Corporate Controlling, Mercedes-Benz U.S. International Inc., Tuscaloosa (USA), 1995

Source: Daimler

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