Honda is debuting the Urban EV Concept this week at the 2017 IAA in Germany to rave reviews.

The company touts that the all-electric model (of indeterminate range) is built on a completely new platform, and that is isn't just a concept at all;  but rather, sets the direction for the technology and design for a future battery electric production model coming soon.

The production BEV that will be spawned from the Urban EV Concept is in fact scheduled for 2019, and by the looks of things, will be rather a small car.

With that said, by 2025 Japanese company intends to achieve two thirds of its new car sales with electrified powertrains (hybrids, PHEVS and all-electrics) - pretty quick.

However, for the global market, Honda is giving itself an 'extra generation' to get things done - planned for 2030.

"“Here in Europe, we see this move towards electrification gathering pace at an even higher rate than elsewhere,” Hachigo-san commented, adding that Europe was therefore particularly appropriate for the global premiere of the “next step” in Honda’s ‘Electric Vision’ strategy."

The new Honda Urban EV Concept indeed got a lot of warm reviews, as combining the future with retro styling and heritage models was a big hit, and one of the highlights from Frankfurt.

With that in mind, let's take a deeper look at the Honda Urban EV Concept on the show stand at the 2017 IAA:

Honda Urban EV Concept

Honda Urban EV Concept

Honda Urban EV Concept

Honda Urban EV Concept

Honda Urban EV Concept

Honda Urban EV Concept

Honda Urban EV Concept

Honda Urban EV Concept

Honda Urban EV Concept

Honda Urban EV Concept

Honda Urban EV Concept

Honda Urban EV Concept