Chrysler Pacifica Hybrid

Chrysler Pacifica Hybrid

Charge Across California Tour kicks off at ChargePoint

Plug-in hybrid vehicles (PHEVs) have had their challenges when it comes to marketing to the masses. Sometimes people have trouble grasping the concept of having both a traditional, gasoline-fed internal combustion engine and a battery-powered electric motor in the same drivetrain. We understand. Sometimes change takes time. Especially for more conservative segments of the market, like minivans.

Chrysler Pacifica Hybrid cutaway

Chrysler Pacifica Hybrid cutaway

FCA is aware of this challenge, and being the only outfit with a plug-in hybrid minivan available, namely, the Chrysler Pacifica Hybrid, it's kicking off an effort to emphasize the plug-in aspect of this vehicle in the state that has been most receptive to cars with plugs. The "Charge Across California" campaign starts today and brings the fuel-friendly family hauler to a number of locations, where it will be the subject of a presentation and made available for test drives.

We doubt there will much confusion at its first scheduled stop: ChargePoint Inc. That outfit, as our readers likely know, sells residential and commercial vehicle charging equipment and runs what it says is the "World's Largest and Most Open Electric Vehicle Charging Network."  From there, the Tour will visit the likes of Adobe and Oracle, culminating, according to Bloomberg, in a "California-only broadcast and digital campaign."

Nation-wide, FCA hasn't stopped its Pacifica Hybrid marketing effort, either. Working with Sesame Street, it's just released a four-episode series of videos that kids and their parents should all enjoy (I know I sure did). It doesn't take a deep dive into the intricacies of the plugging in, but it certainly doesn't hesitate to mention the fuel efficiency aspect of the minivan (33 all-electric miles per charge, 84 MPGe in electric-only mode), while it explores other desirable tech, like the passenger entertainment system and parallel parking aid.

We've embedded all four below for your edification. Enjoy!

Source: Bloomberg