A closer look at the Lucid Air interior (rear)
Lucid Motors releases artistic design inspirations associated with its upcoming Air interior, including colors, materials, and finishes.
Air: Check out the outward view, and the three large screens!
The Lucid website has an interesting "Stories" section with quite a bit of info. It's really set up like an "Air" blog.
The company's most recent post is entitled Creating a California Luxury Experience: Finding Inspiration for Lucid Air’s Colors, Materials, and Finishes.
For the artists, designers, and photographers out there, or simply those who enjoy the finer things in life, this definitely deserves a read. The entry was posted by Sue Magnusson, Manager, Colors, Materials, Finishes. She writes:
"First impressions define how we perceive a luxury automobile and its brand, from the depth of its paint, to the smell of its leather, to the touch of the wood inlays. Immutable once made, first impressions must be crafted carefully through a car’s colors, materials, and finishes."
Interestingly, it takes the reader through California's varied destinations including Tahoe, Mohave, Santa Cruz and Santa Monica. The contrast in these California locations is projected onto the design of the Air.
Each destination is tied in with the Lucid Air's design. Magnusson's pieces look like something that one would expect to see in a museum. Below is one example of Lucid's inspiration and artistry:
Each California location was inspiration for the Air's design.
"Located within the Sierra Nevada mountains, Lake Tahoe sits between the border of Nevada and California. In the early evening, the sun appears large and glowing as it disappears behind the mountains, setting the sky on fire. Warm tones of red, yellow, and orange create a golden glow against a darkening sky. Here we find the inspiration for our Tahoe theme, with its warm black and saddle-brown leather interior with contrast stitching. The fumed-oak trim is a nod to the native oaks of California, instilling in the Lucid Air a sense of luxury as impressive as a Tahoe sunset."
Check out the full article at Lucid Motors