In Rome, Nissan offers discounts on the LEAF purchase price (plus two years of free energy to recharge), in partnership with DinamoBike.
The new campaign is combined with the promotion of sustainable mobility ("DinamoBike – enjoy your power"), as potential LEAF buyers need to visit DinamoBike Café and ride a special bike that produces electricity.
"At the Circolo Paolo Rosi sports center in Rome, a special platform is available with bikes that allow production of clean energy simply by riding them.
Nissan is optimizing the clean energy by adding an exclusive opportunity to the challenge: "DinamoBikers" who ride for at least 10 minutes, consume energy at the DinamoBike Café and decide to purchase a Nissan LEAF* get a discount on the purchase price plus two years of free energy to recharge their 100% electric vehicle.
To benefit from this special offer, customers need only visit a Nissan dealership between July 7, 2017 and July 6, 2018 and show proof of the consumption of clean energy produced at the Circolo Paolo Rosi sports center.
In addition, all those who take part in the initiative can board a Nissan LEAF shuttle to the historic center of Rome, enjoying the benefits of zero-emission mobility."
In 2016, Nissan launched its Nissan Electric Café in Paris, and also equipped it with electric bike generators - produced energy was used as a currency to pay the bill at the establishment.
"The initiative follows the Nissan Electric Café in Paris, a pop-up café opened last year to celebrate the milestone of 3 billion kilometers traveled collectively by Nissan LEAF owners across the globe. The Nissan Electric Café offered customers the opportunity to use cutting-edge technology to produce their own energy and use it as a currency to pay for goods and services, allowing them to experience the electric lifestyle for themselves."