Automakers are between the hammer and the anvil these days, as they need to invest more than usual into new technologies (electrification, autonomous, connected cars, etc) while still keeping a balance between revenues and costs.

BMW i8 Production

BMW i8 Production

BMW for example spent €5.16 billion on R&D last year, which was 5.5% of revenues, but in 2017 through 2019 the company still intends to spend between 5.5 to 6% of revenues.

To assist on the balance sheet side, the German manufacturer will cut costs, decreasing the number of engines and equipment choices for its products.

BMW's finance chief Nicolas Peter said:

"We have over 100 steering wheels on offer. Do we need that many variants?"

"In the 5 series we have four diesel engines on offer. I would not bet on there being four diesel engines on offer in the next generation vehicle,"

In the U.S., BMW will drop its manual gear shift in the 2 series Coupe, as well as in the entry-level versions of the new 5 series diesel.

According to BMW, plug-ins (at least now) are less profitable than conventional models, which also makes the transition to electrification more demanding.

source: Reuters

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