J.D Power just recently put out a release titled "Tesla Owners Acknowledge Numerous Quality Issues; Love Their Cars Anyway, J.D. Power Finds."

It's a rather odd piece in that it focuses solely on Tesla, yet includes no information from the J.D. Power Initial Quality Study (IQS)℠ due to a small sample size that has "prevented Tesla from appearing in the annual rankings in both the J.D. Power Initial Quality Study (IQS)℠ and the Automotive Performance, Execution and Layout (APEAL) Study℠," according to J.D. Power.

Tesla Service Center

Tesla Service Center

The article essentially states that J.D. Power is surprised by the fact that Tesla owners who spend upwards of $100,000 on a vehicle are excepting of a car that "has so many problems."

As J.D. Power's Kathleen Rizk, director, global automotive consulting, states:

"Tesla owners see themselves as pioneers who enjoy being early adopters of new technology. Spending $100,000 or more on a vehicle that has so many problems usually would have a dramatically negative effect on sales and brand perception. Right now, though, Tesla seems immune from such disenchanted customers."

It seems the current crop of Tesla owners are willing to overlook these problems because they see themselves as adopters of new technology. However, J.D. Power thinks (and we agree) that this will change when the Model 3 arrives. J.D. Power states:

"Consumers who opt for Tesla's next model, the Model 3, are expected to be less forgiving of quality issues. "When consumers buy a mass-market car priced around $35,000 that will be their primary mode of transportation, the degree of expectation will increase immensely," Rizk said. "We've seen that with other well-liked brands, whether or not it involves an electric vehicle."

That's precisely why Tesla has to get it right with the Model 3. The broadened consumer market for the 3 won't be as accepting, so it's get it right or die trying for Tesla.

Future Tesla Model 3 owners thought to be less forgiving on quality issues

Future Tesla Model 3 owners thought to be less forgiving on quality issues

Press release from J.D. Power below:

Tesla Owners Acknowledge Numerous Quality Issues; Love Their Cars Anyway, J.D. Power Finds

COSTA MESA, Calif., March 21, 2017 /PRNewswire/ -- Problems associated with Tesla Model S and Model X have little influence on the overt affection owners have for these cars and the brand, according to a J.D. Power report released today titled "Tesla: Beyond the Hype."

"Tesla owners see themselves as pioneers who enjoy being early adopters of new technology," said Kathleen Rizk, director, global automotive consulting at J.D. Power. "Spending $100,000 or more on a vehicle that has so many problems usually would have a dramatically negative effect on sales and brand perception. Right now, though, Tesla seems immune from such disenchanted customers."

"Tesla: Beyond the Hype" is a detailed examination of the brand's quality issues, based on multiple focus groups of Tesla owners and an in-depth evaluation of Tesla models against competitive vehicles by automotive research experts at J.D. Power.

Historically, small sample size has prevented Tesla from appearing in the annual rankings in both the J.D. Power Initial Quality Study (IQS)℠ and the Automotive Performance, Execution and Layout (APEAL) Study.℠ This report, however, provides clients with directional data that gives greater insight to Tesla vehicle quality and owners' emotional attachment.

Consumers who opt for Tesla's next model, the Model 3, are expected to be less forgiving of quality issues. "When consumers buy a mass-market car priced around $35,000 that will be their primary mode of transportation, the degree of expectation will increase immensely," Rizk said. "We've seen that with other well-liked brands, whether or not it involves an electric vehicle."

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power is headquartered in Costa Mesa, Calif., and has offices serving North/South America, Asia Pacific and Europe.