It's only a few thousandths of a second quicker than the previous record, but still it's a new quarter-mile record, nonetheless.

Dan Ringdahl, along with Brooks Wiesblat of DragTimes, headed out to Palm Beach International Raceway this past Friday.

It was Dan who put down the record-setting run (second run in the video starting at the 1:50-second mark) in a slightly modified Tesla Model S P100D with Ludicrous Plus. Modifications include lightweight TSW wheels and wider rubber (245-20 front, 275-20 rear).

Of note: Tesla, just began shipping out its own lightweight forged aluminum Arachnid Wheels (21″) a week ago (details).

Update (March 20th):  DragTimes record appears to have only stood for just under 24 hours, as Chris Bergemann just put down a newer, new world record time of 10.638 .

It's worth noting that the record-setting Model S is one of the lighter Ss since it lacks the Pano roof and doesn't have seating for 7. But it does have some 20,000 miles on the odo, yet it seems all the pack power is still available.

The record-setting run took just 10.723 seconds with a top speed of 121.49 MPH. That beats out the old record by only three-one-thousandths of a second and by just over 1 MPH.

Teslarati points out:

"It’s worth noting that Dan’s time was registered in an official track setting, and without the use of the one-foot rollout methodology that MotorTrend and Car and Driver favor."

via Teslarati