We first ran into Volta's unique EV charging stations in Honolulu, Hawaii several years ago. We say unique because they have a business model unlike many others.
The public charging stations are free to use, because the cost of the machines and their operation is offset by offering branding and advertising space for businesses and organizations...as one often finds charging stations taking up the very best retail parking spaces. AKA high value advertising space.
Now eMotorWerks, best known for its strides into the smart-charging business, and more recently with its peer-to-peer app that allows EVSE owners to make money by offer their charging stations to others for a fee, has partnered with Volta to introduce the world's first "Ad-Supported Smart-Grid Electric Vehicle Charging Stations", or ASSGEVCS for short (not a real thing).
How does it work? Via eMotorWerks' JuiceNet service, daytime electrical loads can be coordinated with regional utilities, diversifying their resource portfolio and ensuring EV charging occurs with a cleaner energy mix. eMotorWerks’ smart-charging technology will be deployed throughout Volta Charging's nationwide network of stations.
eMotorWorks statement on the functionality:
The JuiceNet platform affords automated, multi-tiered control algorithms and load balancing that enables multiple charging stations to operate simultaneously under “peak load” settings that help avoid peak demand charges, excessive strain on local electrical circuits and the local grid as a whole. In addition, eMotorWerks market-leading JuiceBox charging station platform will be deployed in the Volta network, chosen for its robust networking capabilities, high-power performance, and proven reliability.
Volta Charging station at Whole Foods in California
And now...for the CEO quotes.
Volta's Free-To-Use, Ad-Supported Charging Station
First up is Scott Mercer, CEO at Volta Industries:
“Electric car drivers across the U.S. are demanding broad access to EV charging infrastructure. With this demand, we want to ensure that our drivers are using only the cleanest energy on the grid, which is made possible through the eMotorWerks JuiceNet solution.
We are on track to double our free EV charging networks through the calendar year and partnering with eMotorWerks enables us to deliver on not only needs of the driver for charging, but also utilities throughout our network who are actively looking to combat grid overload and promote clean energy usage.”
Val Miftakhov, CEO of eMotorWerks:
“We are delighted to now offer our smart-grid enabled technology throughout Volta’s growing network of public EV charging stations.
After establishing ourselves as an industry leader and innovator in advanced residential charging solutions for electric vehicles, it’s a natural fit to provide our technology to public charging stations through partnerships such as this one with Volta. Additional daytime charging load will also help advance our long term mission of driving higher penetration of renewable generation via smart EV load control.”
In addition to the partnership, Volts says it we also co-locate JuiceNet-enabled level 2 charging stations, such as JuiceBox and JuiceStation, that "complement Volta’s existing fleet of free chargers to enable property owners and managers, to better support the growing number of EV drivers in their network locations."