Robert Davis - senior vice president special assignments for Mazda North American Operations (MNAO) has simple answer to EVs: "He isn’t buying them".
Robert T. Davis is senior vice president special assignments for Mazda North American Operations (MNAO)
Well, we already knew that Mazda isn't much interested in the electrification...considering the zero plug-in offerings one can find at your local Mazda dealer (the first BEV is expected in 2019, with a "new-tech" Sky-Activ PHEV to arrive in 2021), but the aversion to EVs when the plug-in market is growing so strong, is beyond understanding.
Davis believes that “impending death of the internal combustion engine is overrated.” and is critical about the way manufacturers introduces compliance EVs (Fiat 500e for example).
"“We all breathe the same air, and it makes the most sense for every car to be as efficient as it can be. Making a couple of super efficient models to offset others really doesn’t make sense to us at Mazda. We just don’t build cars that way.”" Davis says via Automotive News
Davis (and Mazda) today is focused on internal combustion engines (even diesel options), but nonetheless are being forced into the plug-in vehicles nonetheless with changing regulations in the US and around the world.
Another strange concern centered around lithium-ion batteries was their recycling - "because EV batteries cannot be recycled as easily as cellphone batteries".
source: Automotive News