Salespeople in Oregon may want to start trying a bit harder to sell EVs, as the state is moving forward on offering a $250 bonus for every electric car sold.
People are still apprehensive about buying an electric car. This is partly due to the fact that they are expensive, even with the rebate. Also, it is new technology and people just don't know that much about them. Aside from the Chevrolet Bolt, and the much more expensive Tesla models, range is still a concern.
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Perhaps a larger issue, however, is that most dealerships don't really push EV sales. Salespeople at a majority of dealerships don't have to sell many (if any) electric cars, so they aren't educated about the process. If dealers knew how to educate people about the electric car, its pros and cons, federal and local rebates and incentives, charging, etc., consumers may begin to feel more comfortable, and electric car adoption may come easier.
The state senate of Oregon is well aware of all this and has introduced a bill calling for $1 million, to provide fund to implement a $250 bonus for salespeople each time they sell and EV. This wouldn't apply to Tesla, because the company only sells EVs, but should be valid at all traditional dealerships.
This bonus could be a substantial income upgrade to those that really put effort into selling electric vehicles. To put it in perspective, auto salespeople in Oregon average about $100 to $150 per car sold. If the car was electric, they would collect that figure, plus the additional $250. We can't imagine that this wouldn't turn into some kind of crazy competition at dealerships that have access to a large number of EVs. It might turn into a really bad idea if consumers find out that the salespeople will get extra money if they buy an electric vehicle.
Selling an electric car is more work for a salesperson. It is not often that someone will be willing to work harder, for the same money. It can also be detrimental to the salesperson's reputation or relationship with clients if he/she tries to push a customer really hard, when the customer is obviously not interested.
There are still many skeptics, and there is no detail as to where the money is going to come from, but it is a worthy attempt by the state of Oregon.
Source: Green Car Reports