On February 15th, Toyota announced launch of Redesigned "Prius PHV" (aka Prime) in Japan.

To date, around 75,000 of the original plug-in Prius have been sold worldwide since January 2012 through 2016, including about 22,000 in Japan.  The new generation (dubbed the Prime in North America) has already closed nearly 4,000 sales since late 2016.

With a new sales target of 2,500 monthly in Japan alone and roughly the same amount planned for the US (where the company has said the main focus of the plug-in hybrid will be), Toyota could quickly return to the forefront of plug-in makers.

"Toyota Motor Corporation announces the launch of the redesigned Prius PHV in Japan, and sales will begin at all Toyota, Toyopet, Toyota Corolla and Netz dealers nationwide on February 15.

Toyota has been working on enhancing its product lineup significantly, and is positioning plug-in hybrid vehicles (PHVs) as the pillar of next-generation environmental vehicles after hybrid vehicles (HVs).

With the new Prius PHV, Toyota has greatly advanced on the environmental performance that is characteristic of the Prius lineup, along with the powerful and smooth drive which is an attribute of an electric vehicle (EV). Futuristic advanced equipment has been added and charging convenience greatly improved, thus evolving the new Prius PHV into a prime vehicle."

Also of slight interest to us, overall sales of Toyota hybrid cars (currently 34 models) reached a milestone of 10 million units delivered worldwide!

"Toyota announced today that it has achieved more than 10 million cumulative units of hybrid vehicle (HV) sales, including plug-in hybrids, as of January 31. The latest milestone was achieved just nine months after total sales reached 9 million units at the end of April 2016.

Toyota Motor North America also saw its sales of hybrids and plug-in hybrids reach a cumulative total, exceeding three million units as of December 31, 2016."

Toyota Global Hybrids Sales Surpass 10 Million

Toyota Global Hybrids Sales Surpass 10 Million

Toyota Hybrid Vehicle Sales

Toyota Hybrid Vehicle Sales

Cumulative Sales of Toyota Hybrid Passenger Vehicles (Based on TMC data (Unit = 1,000 vehicles))

Cumulative Sales of Toyota Hybrid Passenger Vehicles (Based on TMC data (Unit = 1,000 vehicles))