Layer3 TV, a cable television service provider, made the pretty unusual decision to switch its service vehicles to the Tesla Model X! We imagine there are some pretty happy techs today at the company today!

It's not clear how the company, founded in just 2013 (to introduce high quality video), can afford to utilize the Tesla Model X for service over the more traditional (and much cheaper) white vans, but perhaps it's worth a try from a promotional and marketing prospective? Purchasing Teslas could be cheaper than ads we suppose.

According to Layer3 TV CEO Jeff Binder, the "unique installation process and the low maintenance cost of the Model X enables the company to reap “substantial” savings".

"Jeff Binder told Teslarati via phone, “There is no downside… we are spending half as much as the competition on installs, our installers love the vehicles, it’s sustainable, and we get great marketing out of the vehicles.”"

Layer3 TV intends to have around 100 Tesla Model X in its fleet by the end of this year.

Binder also shared an insight that Tesla should add custom fleet management functionality, as there is currently none.

source: Teslarati