Tesla Model X

Tesla Model X

After several months of confusion surrounding a new plug-in vehicle incentive program over the Summer, Germany finally woke up and noted some serious plug-in car sales growth.

In fact, September was second best month on record, with 3,061 of new registrations (up 56% year-over-year), giving plug-ins a market share past the magic 1% number (1.03%)!

More importantly, both types of plug-ins are growing:

  • BEVs – 1,641 (up 77% year-over-year)
  • PHEVs – 1,42 (up 37% year-over-year)
Four main factors could be mentioned behind the growth:
  • new incentives,
  • start of volume deliveries of longer-range BMW i3,
  • the beginning of Model X deliveries
  • ...and the always nefarious "late-in-the-year-EU-emission-dance" with the Kia Soul EV - a process that sees the model registered in Germany for benefit (lowering) of the company's fleet CO2 numbers, then turned around and sold outside the EU.
We note 418 sales for Kia in September, after 439 for the entire year...but maybe there was just a big rush at year's end.  Again.

Plug-in electric car registrations in Germany – September 2016

Plug-in electric car registrations in Germany – September 2016

BMW i3

BMW i3

Tesla in general should be happy with the results in September with 200 Model S and 177 Model X registrations during the month, which put it ahead of most brands offering plug-ins.

Also the 279 Renault ZOEs sold continues to be a great result for the brand, because with 2,115 registrations YTD, the all-electric Renault is the most popular plug-in for Germany.

But the biggest splash overall was made by the BMW i3 with its new longer-range version arriving on the market.  A record of 511 units were registered, including 291 BEVs and 220 REx models.

It will be great to see how German market expands with reinforcements from the new 41 kWh/400km (NEDC) Renault ZOE Z.E. 40.

BMW i3 registrations in Germany – September 2016

BMW i3 registrations in Germany – September 2016

Plug-in electric car registrations in Germany – September 2016

Plug-in electric car registrations in Germany – September 2016