Assembly of the S-Class at the Mercedes-Benz Sindelfingen Plant
Mercedes-Benz has selected its Sindelfingen plant in Germany (currently engaged with S and E Class production) as the base for its new "IQ" electric vehicle brand.
The first model, based on all-electric Generation EQ concept, is scheduled for production in 2019.
The EQ cars will be based on an architecture developed specifically for battery-electric models (MEB) - which was just completed in late January.
And because it's scalable, it will fit an entire lineup of electric cars like SUVs, sedanss and coupés, all with different sizes and wheelbase.
By 2025, Mercedes-Benz intends to have no less than ten new all-electric models on the market, and expects 15 to 25% of all sales to be pure electric vehicles.
Electric Offensive by Mercedes-Benz Cars
Mercedes-Benz Cars is consolidating all activities in connection with electric mobility under the new product brand EQ, and the Concept EQ gives a clear outlook onto a completely new generation of vehicles.
Mercedes-Benz Cars plans to launch more than ten electric vehicles by 2025: in all segments from smart to large SUVs. The company assumes that the proportion of electric vehicles in the total unit sales of Mercedes-Benz will be between 15 and 25 percent. This is dependent on on the development of infrastructure and client preferences.
The EQ product brand is an elementary component of the corporate strategy for the mobility of the future, which is summarized under the acronym CASE. The four letters stand for the strategic pillars of connectivity, autonomous driving, flexible use and electric drive, which Daimler is systematically developing and intelligently linking.