Maserati is one of the last hold outs in regards to releasing an electric vehicle, but that will change soon as even Maserati is planning an electric crossover for 2019-2020.
At the recent Paris Motor Show, Maserati engineering boss Roberto Fedeli admitted that parent company Fiat-Chrysler Automobiles has instructed the luxury car maker to develop a Maserati electric car as soon as possible. The order actually comes from FCA CEO and long-time anti-EV guy Sergio Marchionne, believe it or not.
In regards to a Maserati EV, Fedeli stated:
“I think that we could show something before 2020. Maybe 2019. We are working to be ready with something that we can show during the next couple of years.”
It's believed that Maserati's first electric vehicle will be based on the Levante, but Maserati won't follow in the footsteps of Tesla, so we won't see a Model X-like Maserati EV. Quoting Fedeli:
Conventional Maserati Levante
“We will be last (with a production EV), and we have to arrive to the market with something different. Very different.
"A Tesla fighter probably not a good idea.”
“I don’t think that Tesla is the best product in the market but they are doing 50,000 cars a year. The execution and quality of the products of Tesla are the same as a German OEM in the 1970s. Their solutions are not the best.”
Comparing Tesla to German OEMs in the 70s? Harsh words...
Fedli concluded the interview by stating this about sound:
“Sound is not the most important characteristic of electric cars. The EV is something different and we have to the car without having one of our most important parameters.”
And this in regards to weight:
“, you feel a lot of weight, more than anything else. Torque and power are interesting for a very few seconds but then the weight does not let you enjoy the car on a normal road. That’s inconsistent with the brand we are representing and needs to be solved.”
A lot of work ahead for Maserati it seems.
Source: Car And Driver