Without much fanfare, Tesla launched the Model X in Hong Kong last month.
Tesla Model 3 Reservation Queue In Hong Kong (via InsideEVs/Alex Wei)
Here's how laid back and unexciting the press release was:
Tesla has rolled out the much-anticipated Model X sport utility vehicle in Hong Kong featuring falcon wing doors. Deliveries are expected to begin later this year through to early 2017.
The Model X product line will include the 60D, 75D, 90D and P90D.
The all-wheel drive Model X packs an acceleration from standstill to 100 kilometers per hour in 3.1 seconds, top speed of 250 kph and it boasts greater interior storage capacity.
Falcon wing doors offer accessibility, while the seating configurations can be adapted for up to seven occupants.
Hong Kong is one market where Tesla absolutely dominates the electric vehicle scene, and the automaker expects that domination to be bolstered with the arrival of the X.
Robin Ren, vice president Asia-Pacific Tesla, stated:
“Even in a city like Hong Kong , our growth potential is huge."
“If you have 1 per cent market share and you’re growing, then essentially … growth potential is unlimited.”
That 1% he's referring to is out of total vehicle sales. For reference, Tesla controls somewhere in the neighborhood of 55% of the electric vehicle market there. In 2015, Tesla sold just over 2,200 Model S sedans in the country, out of ~3,000 total EV sales.
“The majority of families in Hong Kong only own one car, and customers see the Model X as an ideal family car as it is more spacious and fits more people . Furthermore, the total cost of ownership is great because they save on petrol and charging infrastructure. "
“We want to introduce a clean energy alternative to all the other gasoline-based SUVs."
Source: South China Morning Post