Refreshed Tesla Model S (InsideEVs/Michael B)
The Tesla Model S was once again picked by Strategic Vision as having the highest quality of all vehicles in the automotive industry. Quality was noted as not just a lack of issues, but instead, consistent positive feedback from owners over time.
Tesla Model S Interior
Karl Miller, marketing director for Strategic vision admitted that, like any car, the Model S has had some minor problems. He believes that consumers are overtaken by the performance electric vehicles's many innovations, which overshadow any small negatives. He said:
“Even the way Tesla fixes problems often turns a product drawback into a benefit. To be able to fix problems and add features through a software download overnight instead of a trip to the dealer is a powerful tool . . . In many cases, it actually enhances their confidence in the product more than if the problem had never existed in the first place."
For the second time in four years, American automakers have been placed ahead of imports in Strategic Vision’s Total Quality Impact (TQI) measure. Sixteen U.S. models from Tesla, Ford, GM, and Fiat Chrylser took wins, compared to fifteen foreign models. Strategic Visions maintains that "America is back".
Christopher Chaney, senior vice president of Strategic Vision said that although the U.S. win was close, it is substantial. It comes from American automaker's willingness to be innovative in disrupting the market. He explained:
“We see time and again that for consumers, innovation does more to communicate quality than an absence of problems does. Whether it comes in the form of breakthrough technology (Tesla Model S, Chevrolet Volt, Ford C-MAX Energi), re-engineering a vehicle (Ford F-150), or creating a new model (with the resurrected GMC Canyon), consumers feel the positive impact of bold new directions taken by manufacturers. The future of quality that is meaningful to buyers will reach beyond ‘no squeaks and rattles’ and reside in the successful deployment of engineering innovation and technology that is relevant, intuitive, and impactful."
Asian companies did better in relation to the value market, with Subara as the front runner. European automakers, of course, found successes in the luxury segments, led by BMW.